May 15, 2020
It is amazing to realize that we
have been together now for 100 episodes and that by the time this
comes out there will be more than 180,000 downloads in over 150
It is a significant
understatement to say that the podcast has far exceeded my
expectations for what it could be, and leading up to this milestone
I have been reflecting a lot and trying to decide the best way to
approach this important episode. I thought about doing 100 small
tips and insights for 100 episodes (which would have been a very
rapid-fire hour to be sure!)
But, in the end, I have decided
to boil that into the one really big thing that has set me and The
Brainy Business apart. Looking back on these 100 episodes and the
success I’ve seen in the podcast (knowing there is always a lot of
opportunity to be better and do more) but relative to the “average”
podcast, this one does significantly better, and there are many
things I have done intentionally and because they are my natural
style to help support that.
And, that is what I am going to
try and articulate for you in this episode, with the hopes that it
can bring some increased success for you as well – in whatever
corner of the world you may be listening from.
This episode includes a lot of
stories from my life and experiences that come together over time
to show what I think is at the root of the success of the show and
- [02:30] The US still has the most downloads by
far, followed by the UK, Canada, Australia and India, which have
been in the top for some time.
- [03:03] California is the state with the most
- [05:49] I have always been pretty confident in
my abilities and generally stubborn, which has culminated in me
having big dreams and ambitions that I expect will work themselves
- [08:13] As legend goes, in 4th grade I walked
to my teacher’s desk and politely explained that I was sure the
assignment had been turned in and asked if I could go through the
files to find it. She said yes, I went to the filing cabinet, found
the missing assignment, got my grade changed to a 10 out of 10, and
went on my merry way.
- [08:55] I am a classically trained opera singer
and have done a lot of national anthems over the
- [10:05] These stories from my childhood
showcase some very important characteristics about me, my style,
and my nature which have carried into my work and helped to make my
- [11:42] I am proud to wear my bossy pants every
day and have been my whole life.
- [13:32] I believe it is important when you are
marketing things to understand how everything works and the
business comes together, from the warehouse to the sales floor.
(With a story of my worst job ever!)
- [14:52] At the root of all this is a common
thread that has carried into The Brainy Business. I believe I will
be successful, even if something doesn’t work out. Even when
something goes wrong I just assume it isn’t the end and that it
will all work out for me in time. (A lesson from the peak-end
- [15:51] Networking skills and genuine interest
in people have also worked to my advantage in building my
- [16:37] When it came time to start the podcast,
having the confidence in myself to know I could do it when I had to
go out on a limb was scary, but exciting, and I looked at the
- [18:18] This business is me. I own it and am
confident in its potential just like I was as a 5 year old who
wouldn’t misspell my name.
- [18:44] Every email, Linkedin connection,
Twitter conversation, in person meeting after speaking at an event
or person I happen to be seated next to at a conference is an
opportunity to learn and engage.
- [20:01] I have dedicated time each week to have
conversations with people who are looking to pursue careers or
study behavioral economics or behavioral science to help them feel
comfortable in the choices they make.
- [20:36] The story about how taking the extra
step when responding to an email led to a relationship that
blossomed with the Human Behavior Lab at Texas A&M
- [23:24] Some people suggest concepts or topics,
and then I get to give them a shout out when I cover that topic and
it keeps everything moving up in a virtuous
- [23:54] Most podcasts don’t make money. A lot
of them cost businesses money in fact, but The Brainy Business has
allowed me to have some amazing connections and clients and be
profitable early on.
- [25:29] Genuine interest in people, and a
willingness to give the gift of time to have conversations that may
never be more than just a few moments of interaction, but could
turn into something amazing.
- [26:32] Whatever your vision is for the future,
whatever you see for yourself, what you think the top of the
mountain is, the place where you think you will say that you “made
it,” that thing out there that you think is a big deal - you aren’t
thinking big enough.
- [28:57] THE ULTIMATE LESSON: Be open to the
possibilities of tomorrow, be generous and kind with your time and
confident in your abilities. And, of course, be thoughtful in all
you do. You are bigger than you can possibly imagine and you will
do great things, I’m here to cheer you on, and if you haven’t
reached out and connected yet, please do.
Thanks for listening. Don’t forget to subscribe on
Apple Podcasts or Android.
If you like what you heard, please leave a
review on iTunes and share what you liked about the show.
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