Jul 23, 2021
Today I am very excited to have
Dr. Leidy Klotz on the show to talk about how we humans have an
instinct for adding things. We want more and often don’t even think
about taking things away. But why is that? Why do we have adding
instincts? Why are we so averse to less, and how could we see the
value in it?
That is a little of what we talk
about today in this conversation which centers around Leidy’s new
book, Subtract. It’s really fascinating and more than mere
minimalism. As Leidy says in the conversation, he isn’t advocating
that less is always better, that you never should want more. Instead, this is more focused
on thinking about it; considering the benefit of less before making
a choice. Plus, you get to learn about his possibly surprising
first career before getting into academia!
- [00:06] In today’s episode I’m
excited to introduce you to Dr. Leidy Klotz, author of the new
- [03:30] Leidy shares about
himself, his background, and how he has gotten to behavioral
- [05:44] There is a way that
people should go and then what they will actually
- [06:34] Engineering is the
creative application of science. There is a huge overlap between
engineering, architecture, and behavioral
- [08:05] People have been doing
choice architecture for a long time, it has just been called
- [08:44] Leidy was a
professional soccer player and he wrote a book about sustainability
through soccer. Soccer is a very systems-oriented
- [10:39] He learned a lot of
things by playing soccer.
- [13:32] He shares what inspired
him to write his book, Subtract.
- [15:04] When we encounter
systems that we can improve in multiple ways, why is our first
instinct to add?
- [16:52] When people try to
improve something their first thought is to think about what can we
add to this situation to make it better.
- [19:01] More often than not, we
don’t even think about getting rid of something.
- [20:52] Instead of a longer
list of to-dos, we need a list of “stop doings.”
- [23:07] As humans, we want to
display our competence.
- [25:28] We can also show
competence by subtracting, we just have to do more of it for it to
- [28:30] You can be a minimalist
by not acquiring stuff, but that is not
- [29:39] Left to our own
devices, we are not going to think of taking
- [30:40] A good lesson is to
subtract first. If you subtract first you are more likely to think
about it in later situations.
- [32:53] Less is not a loss.
Less is an improvement.
- [34:33] We tend to think of add
and subtract as opposites. They are not opposites, they are
complementary ways to make a change.
- [37:06] When you are arguing
for subtraction or trying to get people to think of subtraction,
help them think about the thing they added
- [37:52] When we add something,
we are left with the original situation plus whatever we have
added. When we take something away, we are left with an improved
original situation plus that thing we took away which we can use
- [40:22] When you have written
something, taking it out is a really hard thing. Leidy and Melina
share some about their book writing processes.
- [42:22] Melina shares her
- [45:15] Melina’s award-winning
first book, What Your
Customer Wants and Can’t Tell You is available on Amazon, Bookshop, Barnes &
Noble, Book Depository, and Booktopia.
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