Jul 16, 2021
Today I am very excited to have
a fellow behavioral science podcaster, Dr. Nick Hobson on the show.
His podcast is called, It’s All Just a Bunch of
BS. He also writes for
The Behaviorist and is the chief scientist at Emotive
So, why did I say at the top of
the show that this would likely show you a different side of Nick
than you may have seen or heard before? It is because we really
focus on philosophy, which is different than anything I’ve had on
the show before and was a lot of fun to chat about.
I must admit, in my undergrad I
really hated philosophy. I’m not sure if I had a bad teacher or if
I just wasn’t ready for it yet, but it was one of my least favorite
classes. As time has passed, I’ve come to realize that the types of
questions I love to ask and my personal approach to applying
behavioral economics are built on a foundation of philosophy. So
even if you’ve not been a fan of the field in the past, I recommend
you stick around. I think you’re going to like the
- [00:06] In today’s episode I’m excited to introduce you to Dr.
Nick Hobson for a fascinating conversation that even if you know
Nick, I’m guessing you haven’t heard him talk about on a show
- [01:13] In this episode, we really focus on philosophy, which I
found to be so interesting and I hope you will too.
- [03:51] Nick shares a funny story about being a doctor and
using it for a dinner reservation with his wife.
- [05:49] Nick has a doctorate degree in social psychology and
social neuroscience. His dissertation was about the psychology of
neuroscience and rituals.
- [08:03] He was very interested in rituals and that determined
the next five years of his life.
- [09:45] Now he is an applied behavioral scientist.
- [12:31] There is a great deal of value that comes with
philosophy, the arts, and philosophical thinking.
- [13:57] Good scientists are always trying to push the
boundaries, explore the outer edges, and breakthrough with
- [16:52] We answer questions with tools of measurement. Tools of
measurement are the foundation of any science.
- [18:20] Nick shares about the “trolley problem.”
- [20:20] Nick shares how he transitioned from the space of
rituals and about the work he does today.
- [21:43] Behavioral scientists and all business owners are
interested in the point of action that a person engages (and
re-engages) in over and over. What is that decision process?
- [23:45] There are a lot of rituals on the external,
customer-facing side, and the internal employee side as
- [25:12] We are ritual creatures.
- [26:16] Nick talks about the types of consumer projects they
are working on.
- [27:36] He shares a specific client scenario he worked
- [29:16] The problem is never the price. It is about all the
stuff that happens before. If you can showcase the value you are
providing people will buy.
- [30:25] Two areas of opportunity for improvement for his client
were joy and respect. Once the areas of opportunity are discovered
you can create strategic interventions.
- [34:02] For all the behavior that we are looking at and
observing, let’s not forget about what is actually happening inside
the mind, which are the precursors to those behaviors.
- [35:06] Melina shares her closing thoughts.
- [36:54] Melina’s award-winning first book, What Your Customer
Wants and Can’t Tell You is available on Amazon, Bookshop, Barnes & Noble, Book Depository, and
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