Oct 22, 2021
Back on episode 111, I was
joined by Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts
discussing his book “Never Go With Your Gut.” When Gleb reached out to let me know that he
has a new book on helping companies think through and prepare for
returning to the office, including the cognitive biases that can
impact this decision-making process for people in business, I knew
I had to have him back for another conversation.
This specific topic is
incredibly relevant right now, but there is also an incredible
amount of insight Gleb provides about leadership’s collective
cognitive biases that absolutely relate to other big strategic
decisions as well. As you’ll hear in the conversation today, beyond
his background knowledge of behavioral science and those concepts,
Gleb interviewed and has done work with more than a dozen companies
and helped them with their plans to return to the office. His
insights can help you to learn from their mistakes and best
practices as you work on your own plan. Whether you are looking to
keep a fully remote workforce, have everyone back in the office, a
hybrid approach, or if you aren’t sure yet, this episode is for
- [00:07] In today’s episode I’m
delighted to have Dr. Gleb Tsipursky back with us to share about
how to avoid disasters when returning to the office.
- [01:45] His insights can help
you to learn from their mistakes and best practices as you work on
your own plan.
- [03:40] Gleb shares about
himself and his background. His background is in decision-making
and risk management.
- [06:02] Most recently he has
been helping companies return to the office most effectively and
prepare for the future of work.
- [08:37] People are your main
source of competitive advantage. What do your current people want?
What do your potential hires want?
- [10:34] If your people are your
main source of competitive advantage, wouldn’t you think you would
want to know what kind of things they want to do in returning to the office? It is
their future after all.
- [11:12] The surveys tell us
that the future is very much hybrid: 85% of people in various
surveys want a hybrid or full-time remote option.
- [14:13] People report higher
productivity as well as much higher happiness and well-being when
they are working from home.
- [16:08] There are a lot of
advantages to having substantial remote work and disadvantages to
forcing people back into the office.
- [17:28] Your primary
consideration should be your people. Then you can look at how many
usages you are having of your location.
- [20:14] Once you decide on
occupancy, you can get rid of some of your unused
- [21:25] You need to transform
much of your existing space into a collaborative
- [22:52] Status quo bias is one
of the biggest problems here. The status quo
bias refers to the fact
that we prefer things to remain stable, as they were, and the right
- [24:20] Never go with your gut
(learn more about this in Gleb’s book of the same name, link
- [26:21] Another related bias to
this problem is anchoring. We tend to be anchored to the initial
information that we have.
Confirmation bias is one of the biggest problems that we have in
terms of the information we gather.
- [30:50] You want to make sure
to plan for the possibilities of other variants down the
- [32:26] You want to
strategically adapt to the virtual format.
- [35:38] Two dynamics for
creating serendipitous conversions in virtual settings are
innovation and collaboration.
- [37:40] Companies need to have
a channel for serendipitous idea generation for each team. Then
other people see the comment and then they comment back and then
that transforms into a really great conversation that you can take
- [39:48] Traditional
brainstorming has a number of advantages and some
- [41:31] It helps to have
virtual brainstorming instead. Virtual brainstorming involves
people separately typing into a digital spreadsheet
- [43:30] This has been shown to
greatly improve the number and quality of ideas
- [44:51] How can we make this
something amazing versus something we are stuck
- [46:42] When you are able to
look at the opportunity, you are able to beat out your
- [47:58] We can actually
successfully work remotely. It is a fundamental transition in how
we think and approach the world.
- [49:18] You need to adopt best
practices for hybrid and remote settings.
- [50:52] Melina shares her
- [53:50] The important thing to
keep in mind, much like Gleb’s advice for recreating serendipitous
moments online or doing virtual brainstorming, is that you can’t
allow yourself to be stuck by the constraints of how the benefit
was generated before.
- [55:41] Melina’s award-winning
first book, What Your
Customer Wants and Can’t Tell You is available on Amazon, Bookshop, Barnes
Book Depository, and Booktopia.
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What Your Customer Wants and
Can’t Tell You on Amazon, Bookshop, Barnes
Book Depository, and Booktopia