Nov 5, 2021
A company's success nowadays is
so reliant upon pitching and getting media coverage. Having a
credible source say positive things about you and your company can
be pivotal when it comes to whether your brand is going to be seen
That is exactly why this episode
of The Brainy
Business is dedicated
to giving you some concise tips on how to use behavioral economics
to pitch your brand. I know pitching yourself can feel awkward, but
when you understand the brain science it doesn't have to be,
especially if you follow my tips!
I discuss different brain biases
such as social proof, authority bias, familiarity bias, and really
focus on availability bias. Availability bias is critical to
pitching success. You can take advantage of it by predicting and
paying attention to trends and finding a way to offer people a
fresh perspective on them.
We close with three key points
to keep in mind when pitching: (1) keep it short (2) be happy with
your language and (3) follow directions. This and so much more in
this episode, which will help you use behavioral economics to
successfully pitch yourself and your business, so listen
- [00:06] In today’s episode, I
talk about using brain science to successfully pitch to
- [02:22] Pitching yourself can
be awkward and uncomfortable, and there are brain
biases that can explain why that
is. Understanding them can help you turn them around and use them
to your advantage.
- [05:05] There is good
news – pitching doesn't have to be
so hard if you use my tips!
- [07:20] I explain why media
coverage and pitching are so important, beginning with
Authority bias leads us to believing that anything that the
news or media reports is true or else it wouldn't be
Familiarity bias makes us lean toward things that we already
know or know of.
- [10:26] The final (and I would
argue, most important) brain bias that is to your benefit when
pitching is availability bias.
- [12:48] One of my favorite
examples of availability bias is how travel to Norway
drastically increased following the
release of Disney's movie Frozen!
- [14:20] In order to take
advantage of availability bias, you need to predict trends
and offer something unique
in relation to them.
- [16:30] Pitching to reporters
can be stressful, but remember that reporters are people doing a
job. You can be a resource to them they are thankful for if you
connect with them properly.
- [19:06] A simple and
easy habit you can create to make you a master at pitching
by taking advantage of availability bias.
- [21:55] Recognize where you fit
and where you can fill in gaps.
- [24:23] Remember to
take advantage of familiarity bias!
Get people to know who you are and like you before you ask for
- [25:41] I recommend signing up
for HARO (Help a Reporter
- [27:10] It's important to
remember that not all of your pitches will land, but that only
makes it that much more rewarding when they do.
- [27:43] I give you some key
tips to keep in mind: (1) keep your pitch short and sweet, (2) be sure that you're satisfied
with how your pitch is worded, and (3) follow directions that
reporters put into their requests and do what they ask.
- [29:30] A quick and simple
summary of all the tips in the episode.
- [31:03] Registration is now
open for my Setting Brainy Goals
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Get the Books Mentioned on (or related to) this
Top recommended next episode:
Availability Bias (episode
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