Mar 18, 2022
Today I am very excited to
introduce you to Priscilla McKinney, CEO of Little Bird Marketing
and host of the Ponderings from the Perch
podcast. As you will hear in our
conversation today, I love how thoughtful Priscilla and her team
are about those brain associations and little play on word moments,
like calling the podcast "Ponderings From the Perch" when the
company is "Little Bird" Marketing, which is, of course, an
extension of the benefits of word of mouth and the saying that "a
little birdie" told you something. (Did you see how I extended that
in the art for this episode…?)
This builds upon Dan Gingiss'
insights on creating remarkable experiences that people can't wait
to share and his WISER framework. It is witty and engaging to have
little easter eggs like this. It helps people feel like they know
you and want to connect more. Priscilla and I talk about this, her
background in anthropology, how that helps her bring the “human
factor” back into brands, and so much more during our conversation
today. You don’t want to miss it!
- [00:41] Today I am very excited
to introduce you to Priscilla McKinney, CEO of Little Bird
Marketing and host of Ponderings from the Perch
- [03:35] Priscilla shares about
herself and her background. She studied cultural anthropology and
is now a CEO of a digital marketing agency.
- [04:27] Every company should
have a clear and effective marketing plan. Forget what everyone
else is doing and think about what you need to do to drive
- [06:51] Priscilla found herself
in marketing after naturally doing it on the
- [09:50] Quit marketing to
everybody and think of who the most ideal person is.
- [10:51] Observe people in their
natural habitat and understand what is convenient, natural, and
helpful for them. What delights and engages them? Once you
understand this, start building a plan to attract those
- [13:43] When your best and
brightest clients start talking, listen and figure out what is
frustrating to them.
- [15:58] Too many people are not
social on social media.
- [18:46] That amplification of
your thought leadership is where you can’t help but see things a
- [19:40] 92% of people who are
engaged online want to deal with the person who is acknowledged or
perceived as the thought leader in their
- [22:58] You have to be willing
to be a little bit different than everybody else.
- [25:43] Priscilla shares the
background behind her business name and brand: Little Bird
- [26:52] Fidelity to your brand
is something that really takes effort.
- [28:27] Melina shares her
favorite ad campaign of all time.
- [30:25] Priscilla shares her
favorite ad campaign of all time.
- [31:55] Fun is such an
important part of engaging with other people.
- [32:47] Priscilla shares
examples of how she used personas in the past.
- [35:26] Speaking to the real
heart of the problem is the one thing in persona work that can
overcome any other obstacle. (And what most brands get
- [37:51] Pricing is not about
the price. Oftentimes we haven’t done a good enough job making them
feel like they need this and you.
- [39:40] Creating personas isn’t
enough–you need to use them. Keep them central to everything you
- [41:52] People are going to get
to your 404 page but you don’t want it to be a bad experience.
(Check ours out for inspiration.)
- [43:45] Priscilla is going to
be MCing Greenbook’s IIEX North America in Austin this
- [45:28] Melina is going to be
speaking at IIEX North America in Austin and IIEX Europe in
Amsterdam. Come join us!
- [48:31] Priscilla has lots of
great resources to polish your marketing.
- [49:45] Melina shares her
- [52:00] If you enjoy the
experience I’ve provided here for you, will you share about it?
That could mean leaving a rating/review or sharing the episode with
a friend (or 10!)
Thanks for listening. Don’t
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what you heard, please leave a
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More from The Brainy Business:
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Top Recommended Next Episode:
How to Create Remarkable
Experiences with Dan Gingiss (episode 185)
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What Your Customer Wants and
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