Mar 25, 2022
Today I am very excited to introduce you to Dr. Vanessa Bohns, author of You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion and Why It Matters. She got her Ph.D. in Social Psychology from Columbia University and her AB in Psychology from Brown University. Her research looks at...
Mar 18, 2022
Today I am very excited to introduce you to Priscilla McKinney, CEO of Little Bird Marketing and host of the Ponderings from the Perch podcast. As you will hear in our conversation today, I love how thoughtful Priscilla and her team are about those brain associations and little play on word moments, like calling the...
Mar 11, 2022
Today I am very excited to introduce you to Karina Montes and Mario Drago to discuss their work with BE OEFA in Peru. These are the first guests on the show from South America, and I am so excited to start having a more international presence in the guests coming up this year. Thank you to Carlos Hoyos, a listener of...
Mar 4, 2022
In today’s episode, we are digging in on the concept of functional fixedness, or the “when all you have is a hammer, everything looks like a nail” problem. I rather enjoyed taking this analogy a bit to the extreme while sharing how this works; I hope you like it too.
When there is an issue with functional...