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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Aug 28, 2025

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they explore the transformative power of deep listening in fostering better communication, stronger relationships, and effective leadership in both personal and professional...


Aug 26, 2025

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Booth School of Business. Together, they explore the profound impact of everyday interactions and the often-overlooked value of connecting with others, even in...


Aug 21, 2025

In this exciting crossover episode of The Brainy Business podcast, Melina Palmer teams up with Katy Milkman, host of the acclaimed Choiceology podcast from Charles Schwab. Together, they delve into the intriguing concept of left digit bias, a psychological phenomenon that influences how we perceive prices and make...


Aug 19, 2025

In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of relativity, a cornerstone of behavioral economics that shapes how we perceive value through comparisons rather than absolutes. Originally aired in 2018, this foundational episode is refreshed to highlight its relevance...


Aug 14, 2025

In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode dives deep into the psychological barriers that lead to procrastination and how understanding our brain's tricks can empower us to take action on the things that matter...