Jun 10, 2022
Today I am very excited to
introduce you to Anant Sood, one of the co-founders of the nudge
coach Worxogo. What the heck is a nudge coach you ask? It is, by my
own definition, an awesome amalgamation of behavioral science and
AI to help people be better managers, improve employee performance,
and so much more.
Anant is going to share a lot
more about it in the conversation, but just know that when I heard
about this I absolutely had to profile it in my new book,
What Your Employees Need and
Can't Tell You, which
is currently on presale to come out October 11, 2022, and to follow
that up with this episode. You are going to love this, trust
- [00:41] Today I am very excited
to introduce you to Anant Sood, one of the co-founders of the nudge
- [03:54] Anant shares about
himself and the really fascinating work he does. For the last 22
years he has largely worked in the area of transformation and
- [06:05] Before starting
Worxogo, one common thing they heard from their customers was that
the first 3-6 months after a change things were excellent, but
after 6-9 months the change started to taper off. After a chance
meeting with Baba Shiv they realized it was not a technology or
process problem, but a behavioral problem.
- [07:37] Customers wanted to
change, but the change didn’t stick and it would just go back to
the way it was.
- [08:28] Melina’s new
What Your Employees Need and
Can't Tell You, is
currently on presale to come out October 11, 2022.
- [10:37] Worxogo uses AI to
customize to each individual in a unique way.
- [11:35] There are reasons why
we don’t follow through on things even when we have the intent and
ability to improve.
- [14:04] Some people are
motivated by competing against themselves and others are motivated
by not letting the team down and others are more motivated by
beating someone else on the team. Those are all proper ways to
motivate people and if you don’t know how someone is going to react
you can try one but it might not hit them right. What could be very
difficult for a manager is quickly discovered by
- [15:12] Who we perceive
ourselves to be is not always what we exhibit as a
- [17:38] The engine assumes that
nobody is motivated by the same thing every day.
- [20:13] The system allows each
person to be themselves and figure out the right way to help you
get, reach, achieve, and exceed your goals even if you work
differently from others on your team.
- [22:17] As a manager, it gives
you the situational advantage for every individual on your
- [25:53] If managers look at the
lead indicators and the activities that their team is doing and you
build the habit to talk to your team about those, it builds you as
a manager as well.
- [27:40] Often organizations
have a system, but it just isn’t being used and the nudge coach is
very helpful to make sure the tools start getting
- [29:38] By nature, if you ask
more you will get more.
- [30:53] Any team where you have
a set process, you have some basic CRM in place, and you are
looking to increase productivity a nudge coach will deliver the
outcome for you.
- [31:34] Case studies and their
newsletter can be found on their website.
- [32:09] Behavioral science can
make an impact and this is the future of work. The ways of working
are completely changing and the current tools are not
- [34:23] Melina shares her
closing thoughts. Do you want to hire Melina to do work with your
company? Email firstname.lastname@example.org
- [34:40] A study Melina found in
her research said that over 80 percent of people currently in
management roles don't have the talent to be a great manager. It
also said that 1 in 10 is a natural-born manager, two more can be
taught, and the other seven out of 10 are not suited for the job,
and using past methods can never be.
- [37:27] Everyone deserves a
great manager. Worxogo can help make that a reality.
- [39:09] Thank you again to
everyone who has subscribed, rated, and left those five-star
reviews of the podcast. I appreciate you and please keep them
Thanks for listening. Don’t
forget to subscribe on
Android. If you like
what you heard, please leave a
review on iTunes
and share what you liked about the
I hope you love
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Nudges and Choice
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