Dec 16, 2022
In today's conversation, I am
joined by Evan Nesterak, the co-founder and editor-in-chief
Scientist, a nonprofit
digital and print magazine that examines the world through the
science of human behavior. Previously, he led the Mindset
Assessment Project, an initiative designed to bring rigorous
psychological research into the world of sport and worked with
Angela Duckworth at the University of Pennsylvania on character
This is such a fun conversation,
where Evan tells some "never before publicly discussed" stories
from his background and that of Behavioral Scientist, which is always fun. We get to hear all about
his work and the focus at the magazine, it is full of laughs and
brainy goodness. You don’t want to miss it!
- [00:42] In today's
conversation, I am joined by Evan Nesterak, the co-founder and
editor-in-chief of Behavioral Scientist, a nonprofit digital and print magazine that
examines the world through the science of human
- [02:36] Evan shares about
himself, his background, and the work that he does.
- [03:35] He also did some
research with the US Soccer Federation where they did a study
looking at the mindsets of the elite youth players in the
- [06:09] Evan shares how he met
past Brainy Business guest Leidy Klotz.
- [08:50] Often when you are
newer to something you are automatically put into the mentee role.
It is powerful to have that script flipped and be the mentor even
if you are newer into something if you have enough experience that
you can add value.
- [11:13] He learned a lot
working with Angela Duckworth and he has taken a lot of lessons
since leaving the lab.
- [12:25] Evan shares the history
of how Behavioral
- [14:00] After graduating from
college, he decided to do what he now calls “real world
- [16:24] He realized there was
no place for him to read about really interesting psychology work
that was happening.
- [17:21] In 2012 Evan and his
brother started The
Psych Report. They had
expert psychologists write about their research in digestible,
interesting, and engaging ways.
- [17:59] In 2016 it evolved:
they teamed up with some other projects and co-founded
- [20:33] The way we think about
human behavior can influence the world we design.
- [22:48] They compiled a team
from various backgrounds and got to work. Their goal has been to
stay curious, prioritize people who ask interesting and ambitious
questions about human behavior, and try to answer them in rigorous
and thoughtful ways.
- [25:12] Don’t worry about
trying to read everything. Try and find your trusted
- [27:12] Being open to other
formats can be a really great way to read with an eye for human
- [28:55] You immediately have
respect for people when you write or do something outside of your
- [29:45] Melina shares about
past guests Doug Kenrick and David Lundberg-Kenrick and their
- [33:04] The first thing when
writing a book in academia is to take action and try and do
- [33:58] Then you need to
understand what your background and strength is in writing and who
you want to write for.
- [35:20] You have to get someone
invested and a great way to do that is stories, examples, and cost
- [38:04] The more focused you
can be in your writing the better.
- [39:09] Evan’s first suggestion
is to sign up for the Behavioral Scientist weekly newsletter and see if it is for you.
Hopefully you will encounter things that you wouldn’t necessarily
seek out but you would learn something that would have an
impact on your life.
- [41:17] Monthly they put out
the Research Lead where they focus on new research
- [44:16] Brain Meets World is a thematic print issue that traces the
journey of what happens to our ideas as we bring them out to the
- [46:40] When you chase the
answers all the time it never feels satisfying.
- [48:52] Melina’s closing
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