Jan 20, 2023
2022 was a great year for me and
The Brainy Business. And, being this is a “best of” episode…here
are some of my “best” moments from the year. I traveled to
Amsterdam to speak at the fantastic IIEX Europe conference (thank
you Greenbook!) and launched my second book,
What Your Employees Need and
Can’t Tell You, with an
in-person event and book signing.
I was honored to be a runner-up
in three categories of the Habit Weekly Awards this year and was an
honoree on Greenbooks Future List, as well as the ESOMAR
Insights250 list. Amazing! I continued teaching and added a class
in advanced concepts of behavioral economics to the certificate
program, which I’m really proud of and students have really
enjoyed. We started testing out a second episode per
I also got to meet and connect
with some amazing people – 46 of them came on the show as guests in
2022 – that meant reading really great books and papers and
learning about what is going on in the field, which is one of my
favorite aspects of the work I do. I’m so lucky and honored for
this life and love every minute of it and am so excited for the
books and episodes coming in 2023!
BUT before we get fully moving
forward into the future, we have to look back and celebrate the
best of 2022.
- [00:45] 2022 was a great year
for me and The Brainy Business. And, being this is a “best of”
episode…here are some of my “best” moments and memories from the
- [03:33] I also got to meet and
connect with some amazing people – 46 of them came on the show as
guests in 2022.
- [06:36] Thank you all for
listening, subscribing, sharing, connecting on social media, and
reaching out to let me know your wins and the behavioral economics
concepts you have applied in your own businesses.
- [07:44] In 2022, the show had
more than a quarter of a million downloads from 170 countries.
- [08:29] TOP
DOWNLOADS BY COUNTRY - US,
UK, Canada, Australia, which have remained in the top 4 pretty much
since the podcast started. India is fifth, followed by Germany… and
then we get into some new territory! South Africa has moved up to
being 7th in the world in 2022. We then have Spain in the
number 8 spot followed by Mexico, and for the first time in the top
10 we have Taiwan!
- [10:08] TOP 10
STATES - Virginia,
Massachusetts, Georgia, then Florida is 7, and Ohio holding out the
# 6 spot again this year. Washington is in our number 5 spot with
New York in number 4 and then Illinois with the third most
downloads in 2022! Once again, we continue to have Texas at 2, and
California still with the top most downloads of 2022.
- [12:37] With 249 episodes of
content to choose from, we get our top 10 of the year, starting
with episode 196 and my interview with Priscilla
McKinney of Little Bird
- [14:32] If you are interested
in human behavior and having better content that really resonates
with people, you are going to love this next one,
episode 201 – Creating Content People Can’t Help But Engage
With, featuring Katelyn Bourgoin, is next on our list.
- [17:43] We are to number eight,
which is episode 192 – AI, Blockchain, Machine
Learning, with Manuj Aggarwal. The intersection of human behavior and
technology – specifically with AI and Machine Learning, has been a
big topic of conversation in the past couple of years.
- [18:51] That brings us to the
7th most downloaded episode of the year, 190 – The
Voltage Effect with John List.
- [21:06] Next on our list,
is 187 – Motivation and Incentives at Work, with
- [22:28] If you have ever taken
or considered creating an online course, you must listen to
episode 193 – How to Make Online Courses People
Enjoy, with Chris Rawlinson of 42Courses.
- [23:57] Now, moving on to the
fourth most downloaded episode of the year, 197 –
You Have More Influence Than You Think, with Vanessa
- [25:22] Yale professor
Zoe Chance was on in episode 189 sharing about her fantastic book,
Influence Is Your Superpower and that episode is the third most downloaded
of the year.
- [26:52] That brings us to the
second most downloaded episode of 2022. Our only non-interview in
the top 10! This was episode 198 – The Dunning
- [27:24] Essentially, the
Dunning Kruger effect looks at the interesting relationship of
confidence and competence, and how when we know very little about
something (low competence) we have ridiculously high confidence but
once we get a little more competence and we start to see all that
we don’t know…confidence tanks, and it is a slow build back up to
build it back as we learn.
- [30:06] We’ve made it to the
most downloaded episode of the year. Are you ready? It
is…186 – Get It Done, with Ayelet
- [32:11] Considering this
episode is coming out right around the time of “Quitter’s Day”
which is when most people will have given up their resolutions, it
seems like a good time to refresh your motivation by listening to
this great episode with Ayelet.
- [34:08] There is a link to all
the books featured on the show this past year right here in the
- [36:26] I can’t wait to see
what 2023 has in store. Right now…I’m most excited about speaking
at SXSW which is coming up in Austin in March.
Thanks for listening. Don’t
forget to subscribe on
Android. If you like
what you heard, please leave a
review on iTunes
and share what you liked about the
I hope you love
everything recommended via The Brainy Business! Everything was
independently reviewed and selected by me, Melina Palmer. So you
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