Feb 17, 2023
In today's conversation, I am joined by Gina Bianchini, author
of the book Purpose: Design a Community and Change Your Life.
She’s also the CEO and Founder of Mighty, where creators,
entrepreneurs, and brands build digital communities and courses
with cultural software. Myself included -- the BE Thoughtful
Revolution moved to Mighty Networks in 2021.
In 2019, Gina launched the Community Design™ Masterclass, where
over 8,000 people have learned how to build a community so valuable
you can charge for it, and so well-designed it essentially runs
itself. Before Mighty, she was the CEO and co-founder of Ning, a
pioneering global platform for creating social networks she started
with Marc Andreessen in 2004.
She has been featured in Fast Company, Wired, Vanity Fair,
Fortune, Wall Street Journal, Bloomberg, and The New York Times.
She has appeared on CNBC, CNN, and Charlie Rose. She is a wealth of
knowledge and I know you will enjoy this conversation as much as I
did.
Show Notes:
- [00:43] In today's conversation, I am joined by Gina Bianchini,
author of the book Purpose: Design a Community and Change Your
Life.
- [03:00] Gina shares about herself, her background, and how she
found herself in this space.
- [04:05] Mighty is a software platform for people to create new
digital cultures around mastering something interesting and
important together.
- [06:15] Gina uses her time, talent, and focus to help people
learn to live an extraordinary life.
- [07:50] Social networks are where we are making connections and
building real relationships between people. The network gets more
valuable to us with each person that joins and
contributes.
- [08:55] Social media is about building an audience or a
following. The goal is to build the biggest audience
possible.
- [10:56] This shift from social networks to a world where we are
passive consumers of content as opposed to all the things that
allow us to build new and interesting digital cultures.
- [13:46] Across the board we are not happy and less happy the
more time we spend in this system. The average American spends 3 ½
hours a day on social media platforms and report fewer friends and
less happiness than 20 years ago.
- [15:48] We are happiest where we can play, connect, and have
flow.
- [18:31] A network effect is a system where, when someone joins,
that new person creates more value for everybody else in the
network.
- [19:47] The new member is able to get a lot more value from
your community because of the contributions other members are
making (and they add value for everyone else).
- [21:40] It is so much better for us to play the role of host
which is less work and more valuable for everyone involved and also
feeds and scales the system.
- [24:26] We are constantly shifting through our different
identities and having the support and finding others like you is so
fulfilling.
- [27:17] We get better rewards and better returns with less
risks. The same is true for how we spend our time.
- [30:07] The highest order is how are you helping other people
reach their fullest potential. We need to play the role of helping
other people become the hero.
- [31:40] The role of host is the most important and will
continue to be the most valuable role any of us can play in our
professional, personal, or social lives through this decade and
decades to come.
- [33:24] A tiny change in the question can change your direction
drastically.
- [35:41] People pay attention to what they pay for.
- [37:57] We need to build our future story. Gina’s Purpose 30
model is 30 minutes, 30 days, with 6 questions (she shares all 6 in
the conversation). You have a blank canvas to create the future you
want.
- [40:12] It is very different to spend your time thinking about
what is possible and what is positive than the negative
thoughts.
- [41:04] True meaning and true impact come from how you have
helped others realize their fullest potential as well.
- [43:00] It is about clearing your mind so that you can wander
and explore.
- [45:00] Melina’s closing thoughts
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