Mar 31, 2023
In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contributed to the field of behavioral science.
This book (and conversation!) are both full of great examples from traditional academic research and from practical application. And, one of my favorite things that Richard does is take research and recreate it. Sometimes it replicates (and does even better than expected) and sometimes it doesn’t – whatever the results, they are shared and there are learnings for everyone involved. And, of course, that includes you.
Does precision matter? Should you speak in abstract or concrete terms? Tune in and get ready for these amazing lessons and many more…
Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.
Learn and Support The Brainy Business:
Check out and get your copies of Melina’s Books.
Get the Books Mentioned on (or related to) this Episode:
Connect with Richard:
Top Recommended Next Episode: Friction, with Roger Dooley (ep 274)
Already Heard That One? Try These:
Other Important Links: