Jul 13, 2018
I am so excited about today’s episode. Why? Because I love
questions. I love asking them, being asked them, evaluating them,
and looking for new ones. Innovative approaches are all about
asking questions. As a “what if” personality type, questions are my
jam. I also have an awesome freebie to go along with this.
I talk about my ENTP personality type. My favorite book A More Beautiful Question,
and how actionable questions can be used in business. I talk about
the right approach to questioning and going from “why” to “what if”
to “how.” I talk about questionstorming and how this can help you
find innovative questions that lead to innovative answers in your
business. Questions are a great tool to think outside the box and
come up with business changing answers.
- [01:48] I am an ENTP which means I'm extroverted, intuitive,
thinking, and perceiving. Stats say that between 1% and 3% of the
female population is this personality type.
- [02:26] In MBTI, all of the types have a title to help describe
them. The ENTP is known as "the visionary" or "the inventor."
- [02:33] My strength is understanding the world around me almost
immediately, absorbing ideas, and turning possibilities into
- [02:48] ENTPs are great at solving problems in unique ways and
asking "what if."
- [03:09] I also have a love of finding the right answer, and
I've always been a straight-A student.
- [03:26] When it comes to brain training what is better?
Questions or answers? and Why?
- [03:33] A More
Beautiful Question by Warren Berger is my favorite
- [04:54] A beautiful question is an ambitious yet actionable
question that shifts the way we think about something.
- [06:09] Innovations that came out of beautiful questions
include Airbnb, the Cheetah prosthetic leg, Kodak film, Wite-Out,
- [06:15] The right approach to questioning is to go from Why? to
What if? to How?
- [06:33] Why questions are your big overarching questions. This
is where you start from. This is passion and the core of what you
- [07:20] Why do we have to wait for the picture? Is a question
that was asked by the daughter of Kodak's founder.
- [08:09] People who asked these questions change the world. And
you can to with a little bit of brain training.
- [08:20] Our brains are built on habits and rules of thumb which
the subconscious uses to make decisions.
- [08:53] The more habits you let your subconscious brain get
used to, the less reason it has to stop and give your conscious
brain something to work on – allowing it to be more and more
[09:18] I'm going to ask you a few questions about your morning
- [10:07] These questions refer to places where your subconscious
brain has taken over the process.
- [10:19] Train your questioning muscle with these simple tasks
of putting your makeup on with your nondominant hand or taking a
different route to work. Change things up and force your brain to
- [11:26] How our brains store and retrieve information.
The Political Mind: A Cognitive Scientist's Guide to Your Brain
and Its Politics and the blue square example.
- [14:19] What does this have to do with business?
- [14:57] Brainstorming is taking ideas off the surface but not
really digging in.
- [15:14] To help clients approach problems and think about
things from different angles, I recommend the activities from
Thinkertoys: A Handbook of Creative-Thinking
- [15:39] Questionstorming is an easy thing to try. The goal is
to ask as many questions as possible.
- [16:37] An example of questionstorming.
- [18:28] Asking “what if” questions and taking the problem on as
your own to shift your thinking.
- [18:37] Pandora asked “what if” we could map the DNA of
- [18:44] The brainy business “why” question is: Why is
behavioral economics a best-kept secret?
- [18:49] What if I show people why it matters? What if I tell
people how it works?
- [20:31] Becoming a better questioner and linking distant
- [20:52] The final piece is the “how” question. Keep asking
“how” until you get to the final piece that sticks. The trick is to
fail and fail often.
- [22:00] Solving problems means knowing what questions to
- [23:33] Don't let your fear of finding the perfect question
keep you from getting to the right answer.
- [23:50] It takes many questions to find the path to an answer.
Start asking as many questions as you can.
- [25:14] Helping organizations to ask better questions and look
at things in a new way is probably my favorite thing to do.
Thanks for listening. Don’t forget to subscribe on
Apple Podcasts or Android.
If you like what you heard, please leave a
review on iTunes and share what you liked about the
Links and Resources:
Send an email to Melina@TheBrainyBusiness.com
and reference episode 4 Questions and Answers to be one of the
first three people to get a free strategy session.