Sep 27, 2019
Motivation is definitely a key piece of the mindset puzzle, so
it’s no wonder its been taking up brain space for me recently. My
Instagram followers already know I’ve been working on getting back
into running. In this episode, I get vulnerable and share with you
my very personal relationship with running. It revolves around a
limiting belief that was created in my mind, as well as mindset and
I also talk about the two types of motivation. Motivation can
either be intrinsic or extrinsic. Essentially, that means it either
comes from your own self (intrinsic) or from an outside source
(extrinsic). I also talk about apps and other things that can help
you with motivation (or you can use to motivate employees or
customers in your business). In fact, this is where today’s topic
came from. While on a run I was thinking about the apps I use and
how their pricing could be better aligned with motivation and the
way the brain actually works. Hopefully, you’ll walk away with
motivation inspiration and pricing insights for your business.
- [04:03] Motivation is definitely a key piece of the mindset
- [05:01] I'm going to get vulnerable and share a story about my
relationship with running.
- [06:14] Unfortunately, words from a misguided ballet teacher
helped cement a limiting belief in my mind that I couldn't
- [08:27] I wanted to run again and tried, but I still had
mindset blocks. In 2013, an executive coach helped me to break
through my mindset blocks.
- [10:36] I had overcome my running mental demons, but was then
hit by two cars on the freeway. This led to new mindset and
- [12:09] In August, I decided to apply all of my mindset
learning and make a change. I started Couch to 5k all over again
from the beginning.
- [13:30] Running gives me clarity. The spark for this episode
came from my thoughts around the running apps that I used and how
their pricing could be better aligned with motivation and the way
the brain actually works.
- [13:59] Motivation can either be intrinsic or extrinsic.
Essentially, that means it either comes from your own self
(intrinsic) or from an outside source (extrinsic).
- [15:12] Thinking about something from a fresh, new angle will
allow you to shake off the cobwebs and old rules to refresh your
- [16:16] A lot of people get hung up on is sales calls or some
other version of drumming up new business.
- [16:28] the act of making the call is scary – that’s fear
talking. You are intrinsically dwelling and keeping the whole
conversation inside your own head.
- [17:02] You could make a commitment to a friend that you will
both make a certain number of sales calls by the end of the
- [18:10] Loss aversion and other brain motivators can help you
get over the mindset block and into motivation
- [18:29] When you are feeling a lack of motivation or want to
motivate yourself, think about the mindset block that is keeping
- [19:25] Understanding your priorities so you can say no to
things that are outside the goals is key to getting (and staying)
- [20:37] Couch to 5k is a free app, but you have to pay to
upgrade to get some bonus features.
- [22:19] One thing I think this app really lacks is it stops
tracking when their prescribed course is done.
- [22:42] They are conditioning me to not want to put in any
extra effort or push myself beyond their 30 minutes because there
is no benefit to doing so.
- [25:04] Also, I am pushed outside the app to get my pace, which
decreases the value of the sell and makes me less likely to
- [26:56] If ZenLabs and Couch to 5k was my client, I would
recommend that the monthly payment include access to all the apps
- [27:34] If it does not include all the apps, I recommend the
extrinsic motivation / loss aversion model.
- [29:30] If you don’t plan (which conditions for the importance
of mental preparation around fitness) you pay if you miss. Lazy Jar
does exactly this.
- [30:10] This is like stickK which I believe was the first app
to use brain science for motivation in this way. This app was
created by behavioral economists and has helped people reach all
sorts of goals.
- [31:18] Runkeeper allows you to store your running data. You
get tons of free stats. You also get badges, and it does gps
- [33:31] I can pay up to track how similar runs get better or
- [34:32] Little pulls from an account on a regular basis could
be a motivational tactic as well.
- [34:53] Runkeeper is definitely catered to the one time annual
payment (which I believe is opposite of Couch to 5k).
- [35:33] Isn’t it funny how the big price disparity makes one
thing look like a better value? How one small shift makes it
look completely different?
- [36:10] If you have a business with subscription models that
depend on regular usage and enjoyment…the goal is really to keep
- [37:55] My 3 tips: 1) Limit your goals. Having too many goals
is a recipe for motivation failure. Get your total goals down to 3
- [38:18] 2) Flip the script (reframe). Look at the mind block
and ask if its intrinsic or extrinsic and then switch to the
- [39:11] 3) Look at the small steps. Start by thinking big and
then putting together small action steps to get there.
- [40:00] If social media is a priority, you can break it up into
small steps. Once something becomes a habit, you can incorporate
- [40:55] Keeping motivated doesn’t have to be as elusive as it
might seem. It’s all about understanding the brain and how to work
with its rules around mindset to achieve your big dreams.
- [42:11] Sign up for the free Master Your Mindset mini-course to
get a jump on conquering your mindset AND get on the waiting list
for the full mindset course.
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