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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Nov 29, 2019

Happy Thanksgiving! This episode is coming out the day after Thanksgiving, also known as Black Friday – a day of crazy deals and holiday shopping (which I have written a few articles about recently on my Inc column) including, Why Black Friday Is the Perfect Holiday Sale According to Neuroscience, Why Year End Is Actually a Bad Time to Send Gifts to Clients, and Why Offering a Deal at the Holidays Isn’t Right for Every Business and Should Always Be Done Thoughtfully.

I’ve also been thoughtful about a year-end deal from The Brainy Business - and we’re having one! In honor of this episode, it will be called the Gratitude Discount (details below). Last year at this time, episode 23 was all about reciprocity and the benefits that come from giving gifts. While today’s episode is about gratefulness, there is a reason I brought up last year’s reciprocity episode to kick us off today. Gratefulness and reciprocity have an important thing in common…a tie that can bond them together…which is a feeling of happiness and joy. 

Doing things for others, giving things away, can help you to feel happier. And, as you learned in that episode on reciprocity, people want to give something in return; they can feel good from receiving AND from giving. It creates a nice virtuous cycle that I like to extend beyond the holiday season…though this is the perfect time of year to talk about this sort of thing. Reciprocity is the act of helping someone else to be a little happier. Giving away things, even in business, needs to be genuinely about that thing and not what you will get back. This episode explores how our brain filters for gratitude and how those principles can be applied in life and business. 

Show Notes:

  • [02:07] Check out episode 23 on reciprocity (fab favorite!). 
  • [03:25] Gratefulness and giving can help us feel happier.
  • [04:17] Giving away things, even in business, needs to be genuinely about that thing and not what you will get back.
  • [05:13] Dan Gilbert shares what really makes us happy in his TED Talk. He found our brains systematically misjudge what will make us happy. 
  • [06:29] Studies found that a year after winning the lottery or becoming a paraplegic people had the same happiness levels. 
  • [07:11] People don't know what will make them happy. One of the most important things the human brain does is allow us to synthesize the future.
  • [07:55] Natural happiness is a product of getting what you want. Synthetic happiness is what we get when we DON’T get what we wanted.
  • [08:35] Synthetic happiness – not getting what you want but still being happy about where you are – is just as enduring and every bit as real to the brain as if you got exactly what you wanted (or thought you wanted).
  • [08:57] We really and truly do create our own reality, and understanding how your brain looks at these situations can help you to be happier through a filter of gratitude.
  • [10:30] Our brains reinforce our decisions. 
  • [11:27] You can be grateful and appreciate things and have them make you happier even if you don’t remember going through the process before.
  • [11:55] There is such a thing as too much choice. “Freedom to choose is the opposite of happiness.” 
  • [14:31] Not getting what you want can make you just as happy – or happier – than if you had gotten what you set out for. Synthesized happiness is the same as natural happiness.
  • [14:59] Lots of choice and opportunity to ruminate are a recipe for unhappiness.
  • [15:16] Gratefulness comes before happiness. Gratitude is tied to happiness and helps people feel more positive emotions.
  • [16:42] The benefits of gratitude filtering can impact all areas of life in a positive way.
  • [17:34] When you are “filtering for gratitude” as I call it, you are resetting the way your subconscious is looking at the world around you – encouraging it to find good things happening so you will have something to write about at the end of the day or week.
  • [18:08] Students who hand wrote a letter of gratitude had a huge boost in their happiness.
  • [19:27] Our brains pay attention to what we write down, and it allows us to slow down and be thoughtful.
  • [20:26] The BE Thoughtful Notebook will be released in early 2020. Get on the list!
  • [21:01] Gratitude can also improve relationships. Sharing the good makes it easier to share the bad. 
  • [22:11] Do you want to be happier? Do you want to sleep better and be more creative? Do you want to make those around you happier, and increase performance on the job and off? Do you want better relationships and memory retention?
  • [22:27] Then it's time to filter for gratitude and start writing down what you are grateful for.
  • [22:49] The year end deal! Claim your spot and get discount pricing before it goes up at the end of the year! 
  • [26:09] If you get the pricing course and workshop bundle before the end of the year, which is only $699…you get the Brainy Mindset Course FREE! Use code BRAINY100OFF to get it for $599!

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. 

Links and Resources:

Use code BRAINY100OFF to get an additional $100 off and get it all for $599!