Nov 29, 2019
Happy Thanksgiving! This episode
is coming out the day after Thanksgiving, also known as Black
Friday – a day of crazy deals and holiday shopping (which I have
written a few articles about recently on my Inc column)
including, Why Black
Friday Is the Perfect Holiday Sale According to
Why Year End Is Actually a Bad
Time to Send Gifts to Clients, and Why Offering a Deal at the Holidays Isn’t Right
for Every Business and Should Always Be Done
I’ve also been thoughtful about
a year-end deal from The Brainy Business - and we’re having one! In
honor of this episode, it will be called the Gratitude Discount
(details below). Last year at this time, episode 23 was all about
reciprocity and the benefits that come from giving gifts. While
today’s episode is about gratefulness, there is a reason I brought
up last year’s reciprocity episode to kick us off today.
Gratefulness and reciprocity have an important thing in common…a
tie that can bond them together…which is a feeling of happiness and
Doing things for others, giving
things away, can help you to feel happier. And, as you learned in
that episode on reciprocity, people want to give something in
return; they can feel good from receiving AND from giving. It
creates a nice virtuous cycle that I like to extend beyond the
holiday season…though this is the perfect time of year to talk
about this sort of thing. Reciprocity is the act of helping someone
else to be a little happier. Giving away things, even in business,
needs to be genuinely about that thing and not what you will get
back. This episode explores how our brain filters for gratitude and
how those principles can be applied in life and
- [02:07] Check out episode 23 on
reciprocity (fab favorite!).
- [03:25] Gratefulness and giving
can help us feel happier.
- [04:17] Giving away things,
even in business, needs to be genuinely about that thing and not
what you will get back.
- [05:13] Dan Gilbert shares what
really makes us happy in his TED Talk. He found our brains
systematically misjudge what will make us happy.
- [06:29] Studies found that a
year after winning the lottery or becoming a paraplegic people had
the same happiness levels.
- [07:11] People don't know what
will make them happy. One of the most important things the human
brain does is allow us to synthesize the future.
- [07:55] Natural happiness is a
product of getting what you want. Synthetic happiness is what we
get when we DON’T get what we wanted.
- [08:35] Synthetic happiness –
not getting what you want but still being happy about where you are
– is just as enduring and every bit as real to the brain as if you
got exactly what you wanted (or thought you wanted).
- [08:57] We really and truly do
create our own reality, and understanding how your brain looks at
these situations can help you to be happier through a filter of
- [10:30] Our brains reinforce
- [11:27] You can be grateful and
appreciate things and have them make you happier even if you don’t
remember going through the process before.
- [11:55] There is such a thing
as too much choice. “Freedom to choose is the opposite of
- [14:31] Not getting what you
want can make you just as happy – or happier – than if you had
gotten what you set out for. Synthesized happiness is the same as
- [14:59] Lots of choice and
opportunity to ruminate are a recipe for unhappiness.
- [15:16] Gratefulness comes
before happiness. Gratitude is tied to happiness and helps people
feel more positive emotions.
- [16:42] The benefits of
gratitude filtering can impact all areas of life in a positive
- [17:34] When you are “filtering
for gratitude” as I call it, you are resetting the way your
subconscious is looking at the world around you – encouraging it to
find good things happening so you will have something to write
about at the end of the day or week.
- [18:08] Students who hand wrote
a letter of gratitude had a huge boost in their
- [19:27] Our brains pay
attention to what we write down, and it allows us to slow down and
- [20:26] The BE Thoughtful Notebook will be released in early 2020. Get on the
- [21:01] Gratitude can also
improve relationships. Sharing the good makes it easier to share
- [22:11] Do you want to be
happier? Do you want to sleep better and be more creative? Do you
want to make those around you happier, and increase performance on
the job and off? Do you want better relationships and memory
- [22:27] Then it's time to
filter for gratitude and start writing down what you are grateful
- [22:49] The year end deal!
Claim your spot and get discount pricing before it goes up at the
end of the year!
- [26:09] If you get the
pricing course and workshop bundle
before the end of the year, which
is only $699…you get the Brainy Mindset Course FREE! Use code
BRAINY100OFF to get it for $599!
Thanks for listening. Don’t
forget to subscribe on
Android. If you like
what you heard, please leave a
review on iTunes
and share what you liked about the
Links and Resources:
Use code BRAINY100OFF to get an
additional $100 off and get it all for $599!