Jan 3, 2020
In honor of the new year,
today’s episode is about how to make behavioral change that sticks.
Welcome to 2020 everyone! 2019 was an amazing year here at The
Brainy Business, with 52 episodes released, more than 100,000
downloads in 150 countries, a brand new column on Inc.com (which
already has 27 articles posted), a white paper on savings
behaviors, two courses launched, and lots of engagement with all of
you on social media.
Next week, I’ll dig into all of
my top content from 2019. Today, is all about behavior change and
narrowing your focus, so you can accomplish what matters most. If
you are trying to do too many things at once, you will stay stuck.
And, your brain actually wants that. I also talk about the Moment
In Time or the Fresh Start Effect (like beginning your new goal or
exercise program at the beginning of the year). I also talk about
Temptation Bundling, which is combining something you should do
(but often neglect) with something you really want to do) to help
motivate you. This episode will help you name and claim your goal
whether you are using fresh starts or temptation bundling (or
ideally both!) to get going.
- [06:45] The first thing to do,
and something I have been preaching to you for months, is to narrow
- [07:09] The brain can’t handle
too many priorities. If you are trying to do too many things at
once, you will stay stuck.
- [07:19] The human brain likes
predictability, it builds your world based on what has happened in
the past and it likes to know where its next reward is coming
- [07:51] If you don’t take the
time to prioritize what really matters, your brain can keep hiding
and keeping you stuck.
- [08:24] Would you rather look
back 10 years from now and say, “I made a little bit of progress on
a lot of things…but never really completed what I wanted to” or “I
completed one thing at a time and built on each
- [09:23] Now that you
understand the importance of limiting your priorities and goals to
no more than three, we can talk about how you can set yourself up
for the most success for actually achieving what you have set as
- [09:46] There are many ways to
tackle goals, and I'm going to share two of my favorites in this
- [10:54] You can and should
throw everything you can at your goals including the tactics of
"moments in time" and "temptation bundling."
- [11:15] The "moment in time" is
also known as the first start effect. This is exactly what you get
at the beginning of the year (or decade in this case).
- [11:36] We humans are wired to
look at new moments in time as a fresh start. This is a form of
mental accounting. These time breaks allow you to look at yourself
- [12:27] We also create a new
and distinct version of ourselves along with these fresh
- [15:04] One thing that the
fresh start does is it prompts you to stop and, essentially, look
- [15:39] Fresh starts are the
opportunity to stop and look around to reevaluate what you’ve been
doing and decide if it's time for a change.
- [16:11] Anything and every day
can be a fresh start.
- [19:00] Any moment is an
opportunity to be better than you were the moment before – an
opportunity to reinforce those three goals you are focused
- [21:51] Having an opportunity
to step out of the everyday work and realign your priorities and
make sure that you are still on track is a benefit to every
business and individual.
- [22:33] This practice can help
you to reinvigorate your dedication to your life and commitments,
to see what is working and what needs to change. It keeps you tuned
in with yourself and your goals.
- [22:45] Schedule quarterly
appointments with yourself.
- [23:22] If you are someone who
sells products or services that align with being better or positive
change…you should know when people are most likely to be looking
for you and your offerings.
- [23:40] At your office, align
talking about change at times when people are already aligned for
change like a holiday or New Year.
- [24:37] While milestone dates
can be beneficial for forming new habits…they also are a key point
where you might BREAK habits – for better or worse.
- [25:14] You can control this.
Awareness is key.
- [26:11] I've talked about
bundling tasks and habit stacking in the goals episode.
- [26:39] Temptation bundling is
another way to motivate yourself to have positive behavioral
change. You can combine doing something you really want to do with
something that you know you should do.
- [27:19] The only time you get
to do the reward is when you are doing the thing that you should
- [29:33] Two thirds of people
would prefer to have their possessions locked up to keep them on
track. Committing your goal to someone else means you are much more
likely to keep it.
- [31:09] The thing for you to do
is think about what you wish you could do – or something where you
tend to get distracted from your goals…and combine it so you can
ONLY do it when it is helping you achieve your goal.
- [32:19] Combining the knowledge
of these two methods: temptation bundling and fresh starts, are a
great recipe for achieving those goals and resolutions in 2020 and
throughout the whole new decade.
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