Oct 23, 2020
Today is all about the four main
feel-good chemicals in the brain and understanding how they work.
We will also talk about what drives them so you can boost them for
yourself and use them in your business.
You may have noticed that I
introduced this as a “DOSE” of brain chemicals, which is more than
an off-handed phrasing. In fact “DOSE” is the acronym you can use
to remember the four main “feel good” chemicals we will be talking
about today: dopamine, oxytocin, serotonin, and
These are definitely not the
only chemicals in the brain, but they are potentially the most
widely talked about associated with happiness, motivation, and
You’ve heard me mention all four
on the show over the years, but I’ve definitely talked about
dopamine the most. Today, I will tell you even more about dopamine
while also digging in on the three others. (And, stick around to
the end for the announcement of the amazing year-end
- [01:09] Today we are talking about the four
main “feel good” chemicals: dopamine, oxytocin, serotonin, and
endorphins. These are definitely not the only chemicals in the
brain, but they are potentially the most widely talked about and
associated with happiness, motivation, and more.
- [02:02] Download your free worksheet to help
you remember the DOSE chemicals and how to use them.
- [02:54] DOSE is an acronym for the four
chemicals we will talk about today. Dopamine is about anticipation,
motivation, and goals. Oxytocin is for empathy and social bonding.
Serotonin ties in with our mood and pride, and finally endorphins
mask pain and are part of that well known “runner’s
- [03:38] We are not meant to be perpetually
happy. These chemicals in the brain are not naturally there to make
us feel good, but to promote survival.
- [05:07] We can get dopamine from anything,
including sugar and even drinking water when we are really thirsty.
So, it isn’t in the drug or food itself, but it is about the drive
to obtain the dopamine. The anticipation of the reward is where we
get a dopamine release not when we consume the item
- [07:34] Our lives these days are a flood of
unnatural levels of dopamine: sugar and other junk food, social
media feeds, Netflix and other shows to binge watch, video games,
notifications on our phones, and more.
- [08:33] If you want to make a change and kick
some of those unnatural dopamine habits, a detox may be in
- [10:10] Embrace the boredom to come through on
the other side where you give your brain that break and ability to
reset the dopamine expectations.
- [11:06] Remember, while some mistakenly say
dopamine is about pleasure, that’s incorrect. It is about desire,
motivation, and goal achievement.
- [12:35] For more natural dopamine, embrace a
new goal (something you may find easier after you do a detox and
get rid of some of those unnatural stimulants).
- [14:05] Dr. Paul Zak and his team discovered
that oxytocin signals to the brain that it is safe to approach
someone and that they can be trusted. The release of oxytocin
triggers empathy and motivates us to be more
- [16:08] We get that hit of oxytocin when we
stick with the herd and strengthen the bonds we have for others
because it keeps us safe and protected.
- [16:34] Conversely, when we have had our trust
betrayed there are unhappy chemicals released that may cause us to
shut down and not want to open ourselves up again.
- [17:04] Opening yourself up to trust is key to
survival and critical for the oxytocin your brain
- [19:12] Serotonin is about confidence, social
status, and belief in your own abilities.
- [20:13] Going back to the episode on the
focusing illusion, whatever you pay attention to and look for is
going to seem really important and stand out.
- [21:26] Focus on believing in your own value,
and celebrate your wins alone and with others.
- [22:30] The most important thing to know about
endorphins is that they are caused by pain. You need to experience
pain to get the endorphins.
- [23:45] Pushing our limits a bit to reach new
goals, run faster or do more push-ups (or however that translates
to your business and career) can be useful but shouldn’t be the
- [24:05] There are some safe ways to get an
endorphin kick that don’t require you to physically injure yourself
and they’re really quite easy. They are laughing and
- [25:29] One study from Duke University found
that 30 minutes of regular exercise three times a week was enough
to boost mood as well or better than prescription medications for
those who were severely depressed.
- [26:33] Cortisol is a bad chemical that is
released as a warning when we feel our survival is
- [27:01] If you aren’t getting enough of the
happy DOSE chemicals, you are likely to feel this one even more and
want to mask that bad feeling. But fight that urge! It is important
to allow yourself to feel the cortisol and know what your body is
trying to tell you.
- [28:46] The chemicals in our brains and bodies
are there to help us survive, and experiencing them in a more
natural way can help us to thrive as well.
- [29:13] What is your first step with helping
these brain chemicals to work for you? Share it with me on social
- [29:55] Now is a great time to set some new
goals to end 2020 strong and to have a productive and profitable
2021. With that in mind, I want to tell you about a fantastic sale
I’m launching now.
- [31:01] Laser-focused, 4-hour Deep Dives are
here! If you’ve been looking for the perfect time to work with me
1-on-1… now is the time. Book by year end and get a YEAR FREE in
the BE Thoughtful Revolution ($1200 value). Learn more and book
your Deep Dive here.
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