Dec 25, 2020
This is the last episode of
2020! Like most everyone, I am very excited to be putting this year
in the rear-view mirror.
So many people felt bogged down
by all the extra stress and decisions of 2020. We had our habits
upended and were forced to think about things we were used to
letting our subconscious brains handle for us. Because of that, it
was pretty easy to choose decision fatigue as the topic for this
last episode of the year.
In this episode, you’ll learn
what decision fatigue is, the most common study cited to show how
it works, the most common tips you’ll find from others, AND of
course my Brainy tips for mindset and business you won’t find
anywhere else (plus, your free worksheet! Click the image to get
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- [00:06] Today’s behavioral economics
foundations episode is about decision fatigue.
- [02:32] We humans make an incredible number of
decisions each day. Even choosing to listen to this podcast right
now was likely a slew of micro-decisions.
- [03:41] It is easy to think “going for a walk”
is a single decision, but all those little decisions during the day
add up and can cause our brains to get tired.
- [04:11] Some of those are big choices evaluated
by your conscious brain, but many of them, well over 90%, are made
by your subconscious.
- [05:04] As you begin to get fatigued, you are
more likely to rely on your subconscious rules of thumb to make
decisions and get more risk averse.
- [06:32] Most Common Tips From Other Articles on
Decision Fatigue: limit the number of decisions you make, make your
big decisions in the morning, and don’t make big decisions late;
put them off for tomorrow when you can.
- [07:01] If you don’t have to bog down your
brain with mundane choices, you can free it up so it doesn’t get
fatigued as quickly.
- [07:39] Wendy Wood mentioned when creating a
running habit that you want to make the thing you are trying to
have become a habit as easy as possible.
- [08:45] Doing something today is the best way
to make tomorrow easier.
- [09:33] Over-stretched brains are rampant at
the holidays and decision fatigue is a big culprit that can lead to
extra stress and tension and possibly arguments with
- [10:26] Decision fatigue is similar to
overwhelm, but they are not the same thing. Your brain can get
overwhelmed by more than just decisions, and not every decision in
and of itself is necessarily overwhelming.
- [12:11] So, when something has you in a tizzy
and is using up more mental energy than needed just “Elsa it” – let
it go and move on.
- [13:20] Be thoughtful about the things you will
be thoughtful about. There are lots of things that seem important
at the moment that simply aren’t.
- [15:16] I want you to think about all the stuff
you are asking current and potential customers to do in order to do
business with you. Are there lots of extra and unnecessary
questions you are asking on an initial form or
- [16:10] It is so important to put extra thought
into your customer experience journeys. You want to reduce that
friction and make it as easy as possible to do business with
- [18:10] It may feel pushy or like you are being
too forceful by narrowing time options, but in reality, you are
making it easier for someone to make the choice which they will be
- [19:58] Look for ways to reduce decisions and
make it easier to work with you, and help others to do the
- [20:23] Decision fatigue is another reason
batching content and tasks is so important. When you set aside some
time to plan out content in advance, you condense all those
decisions into one.
- [21:52] Handing off the right tasks can remove
so much stress and unnecessary decision making from your plate,
it’s so important.
- [23:10] The last tip of the episode for
overcoming and fighting decision fatigue: take breaks.
- [25:25] Taking care of your brain is important,
and using the tips from this episode to reduce decision fatigue
will really help you be more productive, less stressed, and produce
- [26:53] Make sure to check out the link to
Nudge It North, a conference being put on by our great friends Tim
and Kurt of Behavioral Grooves. Get 15% off your ticket with the
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