Apr 26, 2019
This is the start of a new series on cognitive biases. To present the series in an organized fashion I found around 200 biases and then categorized them in a way that would be relevant to what we do here on The Brainy Business. I came up with eight categories, and I will go over each bias in the category in a pretty...
Apr 19, 2019
How do you know when it is time to rebrand? I’ve been getting this question a lot by clients and listeners on social media. This inspired me to do this episode on deciding whether to rebrand, refresh or reinforce. Last week, I launched into branding by discussing what makes a brainy brand and how you can use...
Apr 12, 2019
Branding is one of my all time favorite topics. If you are new to the show (in which case, welcome) you may not know that I have an extensive background in this area. I obtained my undergraduate degree in marketing before working at an advertising agency, then started a credit union marketing consultancy and then ran...
Apr 5, 2019
We are digging into Apple’s recent announcements today, with a heavy focus on Apple Card. When Apple made its announcements and Apple Card was included…I knew I needed to create an episode on this topic. Apple made a series of star-studded announcements about their new offerings, which included the announcement of...