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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

May 29, 2020

Today, we are going to be covering confirmation bias – I know this sounds like one of those concepts you probably think you “get” and that it might not be necessary to listen to...but believe it or not, that is actually your confirmation bias talking. This episode will help everyone understand just how much...


May 22, 2020

Today’s episode features a discussion with Dr. Dan Ariely – you know that name by now right? We talk about the numberless smart scale from the company he co-founded, Shapa, and all the research behind it.  

I am very excited to introduce you to Dan Ariely, one of the best known behavioral economists in the world...


May 15, 2020

It is amazing to realize that we have been together now for 100 episodes and that by the time this comes out there will be more than 180,000 downloads in over 150 countries.

It is a significant understatement to say that the podcast has far exceeded my expectations for what it could be, and leading up to this...


May 8, 2020

Today, we are going to be talking about bikeshedding, also known as Parkinson’s Law of Triviality. There is definitely a reason I am talking about this topic right now, as it very much impacts us all at this time of extreme change during the coronavirus pandemic. This is part of a series of sorts in talking about...


May 1, 2020

Today, I am very excited to introduce you to Dr. Julie O’Brien, a behavioral scientist applying concepts from behavioral economics in business. In today’s episode, we talk about research Julie has done herself or is particularly interested in, both as part of her time as a principal behavioral scientist at the...