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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Sep 25, 2020

Today I’m very excited to be sitting down with Bec Weeks, co-founder of the app Pique. 

Her co-founders include Sendhil Mullainathan who has taught traditional and behavioral economics at MIT, Harvard, and The University of Chicago, and Michael Norton, another Harvard professor and part of the Harvard...


Sep 18, 2020

Today I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. You’ll learn about the serendipitous nature of how this group was founded during my conversation with one of the catalysts of creating it, Louise Ward. The group is called the Behavioural Science Club, and (while it has had...


Sep 11, 2020

Today, we are digging in on the Hawthorne Effect. This effect is named after a series of tests done at Western Electric’s Hawthorne location back in the 1920s. The aim of the study was to see how changes in worker conditions would impact productivity, and it was one of the first bits of research into determining...


Sep 4, 2020

Today I am very excited to introduce you to Steve Wendel, author of Designing for Behavior Change, head of behavioral science for Morningstar, founder, chairman of the board for Action Design Network, and more. 

In today’s chat, you will hear about confirmation bias, the power of novelty and story, behavior change,...