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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jan 29, 2021

Today I am so excited to introduce you to Dr. Felicity Heathcote-Marcz. I know you’ll learn a lot from this conversation with Felicity because…I did too! As you’ll hear throughout the episode, I’m not worried about asking the “dumb” questions like “what does that mean” or “what’s that term you just...


Jan 22, 2021

Today we are going to be talking about a really cool trick called temptation bundling. You may have noticed this is a shorter episode than we usually have on the podcast and that is because while temptation bundling can make a huge impact on your life and business, it doesn’t have to be all that complicated....


Jan 15, 2021

In today’s episode, I am so excited to introduce you to Aline Holzwarth. Talk about an amazing person doing fantastic and exciting things! Aline is both a principal at the Center for Advanced Hindsight, where she works directly with Dan Ariely and the whole awesome team there. She is ALSO the head of behavioral...


Jan 8, 2021

Today I am so excited to introduce you to Richard Chataway. Richard is such an awesome and fun guy to chat with. He has worked on so many amazing projects, and let me just tell you right now you are going to love this episode. While Richard works with all sorts of businesses and organizations when applying behavioral...


Jan 1, 2021

Hello and Happy New Year everyone! While 2020 was nowhere near the year any of us were expecting it to be, I’m always looking for silver linings, so it seemed worth taking the time to celebrate the top content and accomplishments here at The Brainy Business over the past year. I finished my book, which comes out in...