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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Feb 26, 2021

Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with...


Feb 19, 2021

Today I get the honor of introducing you to Dr. Benny Cheung, a director of DecTech. You may remember that company’s name as Dr. Henry Stott, a cofounder, joined me on the show in episode 130 to discuss some of their other work. 

This conversation digs deeper on a specific project that Benny worked on to reduce...


Feb 12, 2021

Today we will be digging in on the endowment effect. This concept is similar to a few you have heard on the show before, including loss aversion, the IKEA effect and even a little bit of reciprocity mixed in there. While they are similar, they are not the same. 

The endowment effect is super impactful for all kinds of...


Feb 5, 2021

Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We Just Can’t Resist. He is also the Chief Scientific Officer at Capuchin Behavioural Science.

As you’ll hear on the show today, Patrick has done all sorts of interesting research over...