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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jun 25, 2021

Today I am delighted to have Matthew Confer on the show to be share insights from (and beyond) his popular Ted Talk: Before you Decide: 3 Steps to Better Decision Making. 

This talk came out before the pandemic, and Matthew also shares with us about how he and the team at Abilitie helped clients to shift through these...


Jun 18, 2021

Today I am beyond excited to have Bob Cialdini here to talk about the newly expanded version of his book Influence. There are 220 additional pages and a 7th principle of persuasion that has been added, which he explains in the conversation. 

If you’ve been listening to the podcast for a while or have a background in...


Jun 11, 2021

Today I am so excited to have Scott Miller back on the podcast to talk about marketing and branding, some of my favorite things! I really love the way Scott puts his books together, broken into 30 chapters with great, brain-friendly tips that you can begin implementing one day at a time. Essentially, the thought is that...


Jun 4, 2021

Today I am excited to share a favorite analogy I came up with while writing my book, What Your Customer Wants and Can’t Tell You. It has also been awesome to see how well this is resonating with readers, at speaking engagements, and in the interviews I’ve done so far. It is one of those great comparisons that people...