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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jan 28, 2022

Today I am very excited to introduce you to Dr. Zoe Chance. She got her Ph.D. in marketing at Harvard and has taught at Yale's School of Management for over 10 years. She has done a TEDx on how to make behavior addictive, and has been featured on NBC News, CNN, The Wall Street Journal, New York Times, Forbes, Washington...


Jan 21, 2022

Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global brands on branding, communications, and product/service development projects. She has expertise in behavioural...


Jan 14, 2022

Today I am very excited to introduce you to Dr. Kurt Nelson, one of the cohosts of Behavioral Grooves as well as the president and founder of The Lantern Group. 

In our conversation today we dig into motivation and incentivizing people at work and how to align that with your company strategy. We discuss how simple,...


Jan 7, 2022

Today I am very excited to introduce you to Dr. Ayelet Fishbach. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network...