Preview Mode Links will not work in preview mode

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Apr 29, 2022

Today’s episode is an update on all the exciting stuff going on at the Human Behavior Laboratory at Texas A&M University. Last week I was able to spend two full days in the Human Behavior Lab (one of my favorite places in the world if I’m honest) and today’s episode is featuring the director of the lab, Dr. Marco...


Apr 22, 2022

Today I am very excited to introduce you to Katelyn Bourgoin. As you will hear during our conversation, I met Katelyn via Twitter where she has been kind enough to tag me many times when people ask for recommendations for people who are using psychology in marketing or for business as well as for podcast...


Apr 15, 2022

Today I am very excited to introduce you to Warren Berger. If you know me at all, you probably know what a big deal this is for me. Warren wrote my very favorite book, A More Beautiful Question. I reference it all the time on the show when I am being interviewed, when I am teaching… I even referenced it in my own...


Apr 8, 2022

Today I am so happy to have my friend (and a great friend of The Brainy Business) Brian Ahearn back on the show. Brian is a wealth of information and is the Chief Influence Officer at Influence People. It has been almost 100 weeks since Brian was on the show – which is kind of crazy to think about. He was here in...


Apr 1, 2022

In today’s episode, we are talking about one of my all-time favorite concepts, the Dunning-Kruger effect. 

In its simplest form, the Dunning-Kruger effect essentially says that people who are unskilled will tend to overestimate their abilities and those who are very skilled experts will underestimate theirs. Someone...