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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jul 29, 2022

In today's conversation, I am joined by Beatrix Daros, Global Consumer Intelligence Director for Mars, and today we are talking mostly about a project we worked on together for KIND snack bars around healthy snacking and checkout/impulse buying in grocery stores. Beatrix also shares about some technology they used...


Jul 22, 2022

In today's conversation, I am joined by Daniel Pink; author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward (which is the focus of our conversation today). His other books include When, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have...


Jul 15, 2022

Today I am very excited to introduce you to Dr. Chuck Howard, an Assistant Professor of Marketing in the Mays Business School at Texas A&M University. In his research, Chuck asks questions like, “Why do consumers so often underpredict their future expenses?” and “Why do people who work in the gig economy...


Jul 8, 2022

Before I introduce you to this week's guest, I want to take a moment to celebrate a very special anniversary...two days before this episode airs, on July 6, 2022, we celebrated the four-year anniversary of The Brainy Business Podcast! Four years, 212 episodes (including this one, of course) and we are also dangerously...


Jul 1, 2022

Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consultant, with 20 years of experience operating at the intersection of policy reform, societal development, behavior change, and civic engagement. She is a problem solver, utilizing data-driven insights to create practical...