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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Sep 30, 2022

Today we are digging in on inequity aversion – which is featured in chapter 12 of my new book, What Your Employees Need And Can’t Tell You, titled “That’s Not Fair!” 

Fairness is a fascinating topic and one that is really important in business. We strive to have fair standards in our business practices, in how...


Sep 23, 2022

Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees Need and Can’t Tell You. I also talked about this when Adam Hansen was on the show back in episode 176 and have planned to give it a dedicated episode for a long time, yet it has continued to hang out waiting for...


Sep 16, 2022

In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends over the last couple of years and I've been honored to have been a guest on his podcast before, but this is the first time he is joining me here on The Brainy Business.

So, you may be...


Sep 9, 2022

In today's conversation, I am joined by Kwame Christian, who I believe is our first 3-peat guest! (Though Dr. Marco Palma from the Human Behavior Lab at Texas A&M has technically been on the show three times, once was part of a panel when we launched the certificate program so I am going to say that Kwame is in a class...


Sep 2, 2022

Today, we get to talk about a very fun concept known as the cobra effect or the cobra problem. It is something I included in my upcoming book, What Your Employees Need and Can’t Tell You, and I was very surprised at some of the early readers who work in the field and wrote comments like “WOW!” or called out this...