Sep 30, 2025
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action.
Nancy...
Sep 25, 2025
In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of...
Sep 23, 2025
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything...
Sep 18, 2025
In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand that truly stands out in a crowded marketplace, even on a tight budget....
Sep 16, 2025
In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in episode 99, Melina brings this foundational topic back into focus as we...