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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Apr 30, 2026

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bri Williams, a behavioral strategist and author, to explore the art and science of applying behavioral economics in practical and impactful ways. The conversation dives into the common misconceptions around behavioral science, particularly...


Apr 23, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a groundbreaking approach to tackling littering through behavioral economics. Michael shares his unique perspective on why traditional methods of educating people about littering have...


Apr 16, 2026

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Wolfgang Linden, author of The Illusion of Control, to explore the intricate connections between stress, control, and our everyday lives. Wolfgang, a clinical psychologist and seasoned researcher, sheds light on how our beliefs...


Apr 9, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Matt Johnson, co-author of the insightful book Blindsight, to explore the powerful relationship between consumer perception and brand experience. As we navigate a world where expectations shape reality, Dr. Johnson shares his expertise in...


Apr 2, 2026

In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a focus on the idea that your brand is not the hero of the story, Melina explains the importance of understanding your role (whether as a mentor, sidekick, or sword) in helping...