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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jun 25, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nature on our health and well-being. As a professor in the Department of Environmental and Occupational Health and co-director of the Center for Health and Nature,...


Jun 18, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Science of Persuasion. Together, they delve into the fascinating world of persuasion and the subtle art of influencing others without seeming pushy. Joshua...


Jun 11, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inherent quality, but Troy reveals that there is a psychological foundation behind what makes something or someone cool. As the chief scientist at On Your...


Jun 4, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, they explore the complexities of building sustainable organizations that resist the corrosive forces of financial gravity and short-term thinking....