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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jun 17, 2022

Today I am very excited to introduce you to Agnis Stibe, a 4x TEDx speaker, MIT alum, YouTube creator, globally recognized corporate consultant, and scientific advisor. He is the Artificial Intelligence Program Director and Professor of Transformation at EM Normandie Business School, and the creator of the STIBE Method, which we will of course talk about in today's episode. He is also the Adjunct Professor of Human-City Interaction at the University of Oulu, Paris Lead of Silicon Valley founded Transformative Technology community. 

While at the renowned Massachusetts Institute of Technology, he established research on persuasive cities for sustainable wellbeing. We talk about his research, how social proof can change behavior when it is made more visible, the importance of testing, why you need to try different approaches for any concept, and so much more. Listen in!

Show Notes:

  • [00:43] Today I am very excited to introduce you to Dr. Agnis Stibe, a 4x TEDx speaker, MIT alum, YouTube creator, globally recognized corporate consultant, and scientific advisor.
  • [03:19] Agnis shares about himself, his background, and the really fascinating work he does. He is passionate about helping people, teams, organizations, and societies to get where they want to get. 
  • [04:17] It is our counterproductive psychology that is oftentimes our roadblock to our own success and happiness. 
  • [07:22] Awareness is number one. Once awareness is there, then there has to be a degree of willingness. 
  • [09:33] Not everything is worth coming up the “Slope of Enlightenment.” 
  • [10:23] We have access to the same curiosity throughout our lives. The question is do we allow ourselves to be using it?
  • [12:31] He encourages people to take away unnecessary bias before they start a conversation about AI.
  • [14:13] Together we are on a journey and the only obstacles are our human biases.
  • [15:32] Agnis shares some success stories. 
  • [17:15] After five meetings using their transparent system, everyone was on time. 
  • [18:18] Melina’s second book What Your Employees Need and Can’t Tell You comes out in October 2022.  
  • [20:11] Many people don’t want to see themselves in comparison with others on the same screen, but that is their resistance speaking.  
  • [22:02] Technology takes away the bias. It is a more reliable perspective that it makes existing patterns more transparent and visible. 
  • [23:51] Agnis shares about The Littery and his role with it. 
  • [26:32] They amplified the effects of that solution by adding a social layer. Technology also played a role in making things more transparent. 
  • [28:28] Humans over our evolution have gained a lot and we have lost some essential awareness of who we are. 
  • [30:42] Thanks to technology we get a deeper and clearer perspective of who we are. 
  • [33:19] Technology has huge impacts. There is bias towards technology. 
  • [34:34] Agnis’ hypothesis: technology is perceived by an average human being the same way an average human being perceives another human being.
  • [36:28] Everything we experience with technology is giving us an opportunity to look at ourselves - the more technology the closer and deeper we see ourselves.  
  • [38:24] The STIBE Method has ten tools split among three major stages.
  • [39:55] Most of the time the problem with failed solutions is that there is not enough awareness of the problem. 
  • [41:33] The final and crucial phase is to make assurance for long-term success.
  • [45:33] Melina shares her closing thoughts. 
  • [45:45] The impact of social proof can change when it is made more visible and there is a record.
  • [50:04] Thank you again to everyone who has subscribed, rated, and left those five-star reviews of the podcast. I appreciate you and please keep them coming.

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. 

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

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Top Recommended Next Episode: The Littery - Interview with CEO Michael Manniche (episode 75)

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