Oct 30, 2023
In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David McRaney. They delve into the power of perception and how our minds construct reality. David shares his journey of discovering the topic of perception while researching for his book. The discussion explores how our prior experiences and brain processes influence our perception, and how our perception can vary greatly based on individual differences.
By understanding the power of perception, you'll gain valuable insights that can enhance your content creation and improve your understanding of how we construct our reality. So, join Melina and David on this thought-provoking episode to expand your knowledge and gain a new perspective on perception.
In this episode:
00:00:00 - Introduction,
Melina Palmer introduces this episode, featuring a conversation
with David McRaney about his book "How Minds Change." She explains
that the book explores the psychology of changing minds and
discusses why she chose to feature this episode.
00:02:32 - David McRaney's Background,
David shares his background, from owning businesses to working in
journalism and local television. He talks about starting his blog,
You Are Not So Smart, which led to a book deal and a successful
podcast. He mentions his interest in biases, fallacies, and
00:05:00 - Overview of How Minds Change,
David introduces his book, How Minds Change, which explores the
psychology of changing opinions, persuasion, and social change. He
discusses his fascination with understanding conspiratorial
thinking, resistance to change, and misinformation.
00:07:59 - Advice for Discerning Pursuits,
David advises against jumping into trends and suggests pursuing
topics that spark a deep curiosity and obsession. He recommends
exploring areas that you want to share with others and that drive
you to learn more.
00:10:53 - Importance of Following an Obsession,
David emphasizes the importance of following an obsession and
delving deep into a topic of interest. He shares his personal
experience with his blog, You Are Not So Smart, and how his
curiosity led to the success of his book and podcast.
00:14:02 - The Importance of Enthusiasm and Passion in
David discusses how he can quickly tell if a podcast is just
following an algorithm, and emphasizes the importance of infectious
enthusiasm and passion in keeping listeners engaged.
00:14:30 - The Need for Genuine Interest in Writing a Book,
David's agent stresses the importance of genuine passion and
commitment when pitching book ideas, and he agrees that he prefers
to embark on a book project without all the answers, allowing the
authoritative voice to emerge naturally.
00:15:17 - McRaney's Approach to Writing a Book,
As a journalist, David believes that his books are better when his
authoritative voice develops throughout the project, taking readers
on a journey of discovery and learning alongside him.
00:18:04 - Behavioral Baking and Connecting with the Audience,
David shares his experience with introducing a cookie segment on
his podcast, where he would bake cookies and share them with his
audience. While some loved it, others were not as enthusiastic,
leading David to retire the segment after 100 episodes. Melina
discusses his concept of "Behavioral Baking" and how it ties into
00:28:08 - The Power of Networking,
David shares his experience of reaching out to experts at NYU and
how it led to valuable connections and collaborations for his
podcast and book projects.
00:29:33 - The Fascination with the Dress,
David discusses the viral phenomenon of "the dress," an image that
appeared on the internet and sparked intense debate over its
colors. He explains how this event became a touchstone for
understanding disagreements and perception.
00:31:35 - The Importance of Curiosity,
David emphasizes the importance of curiosity and asking questions
when networking and conducting interviews. He shares advice from a
seasoned journalist on always coming back with multiple story ideas
to avoid writer's block.
00:32:45 - The Dress Phenomenon Explained,
McRaney delves into the psychology and neuroscience behind the
dress illusion. He explains how the brain processes overexposed
images and how this can lead to different color perceptions. He
references the strawberries illusion as another example.
00:43:09 - Going Beyond Right and Wrong,
Engaging in arguments over who is right and who is wrong prevents
deeper conversations about why people hold different
interpretations. This applies to various disagreements and limits
our understanding of ourselves and others.
00:45:25 - The Croc Experiment,
The croc experiment demonstrated the surf pad concept by showing
that people's prior experiences influenced how they perceived the
color of crocs and socks under different lighting conditions. This
bizarre experiment highlights the complexity of perception and how
it varies among individuals.
00:49:36 - Minds Changing on Same-Sex Marriage,
The shift in attitudes towards same-sex marriage challenged the
notion that people can't change their minds. Understanding what
happens in a person's brain when they no longer agree with their
past beliefs became the focus of investigation.
00:51:28 - How to Change Minds,
Changing minds requires moving away from a confrontational approach
and towards compassionate listening. Brute-forcing facts on others
doesn't work; instead, engaging in non-judgmental conversations
that allow for understanding can lead to effective persuasion.
00:55:43 - Conclusion,
Melina's top insights from the conversation. What stuck with you
while listening to the episode? What are you going to try? Come
share it with Melina on social media -- you'll find her as
@thebrainybiz everywhere and as Melina Palmer on LinkedIn.
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