Nov 21, 2023
In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth checking out. Melina begins by sharing how many listeners have reached out to her, thanking her for the book recommendations that have expanded their knowledge and understanding.
She explains that as a behavioral economics enthusiast, she has the privilege of reading books before they hit the shelves and even getting to speak with the authors. Melina kicks off the episode by introducing her new series where she'll recommend books based on specific topics. She emphasizes the importance of understanding what you want to achieve with the information before diving into her book recommendations.
In this episode, you will:
00:00:00 - Introduction,
Melina introduces the episode and mentions how she often gets asked
for book recommendations. She also mentions that this episode is
the first in a series of book recommendations and asks for feedback
from listeners.
00:03:00 - Daniel Kahneman's Thinking, Fast and Slow,
Melina recommends Daniel Kahneman's Thinking, Fast and Slow as a
foundational book in the field of behavioral economics. She
describes it as a comprehensive guide to understanding behavioral
science and highlights its importance for anyone interested in the
field.
00:06:30 - Richard Thaler and Cass Sunstein's Nudge,
Melina recommends Richard Thaler and Cass Sunstein's book Nudge as
another foundational book in behavioral economics. She explains
that it provides a great foundation in the concept of nudges and
choice architecture, and shares examples related to money, health,
and freedom.
00:09:42 - Dan Ariely's Predictably Irrational,
Melina recommends Dan Ariely's Predictably Irrational as an
introductory book to behavioral economics. She praises Ariely's
conversational tone and relatable storytelling, making it an easy
and enjoyable read for those interested in understanding the hidden
forces that shape our decisions.
00:11:28 - A. K. Pradeep's The Buying Brain,
Melina recommends A. K. Pradeep's "The Buying Brain" for those
interested in consumer mindset, marketing strategy, and applying
behavioral insights.
00:16:09 - Overview of Indistractable Book,
Melina provides an overview of the book Indistractable and
highlights its importance in understanding motivation, triggers,
and focus. She explores tips for preventing distractions, making
workplaces and relationships indistractable, and offers practical
advice for hacking back external triggers.
00:16:51 - Hacking Back External Triggers,
Part three of the book is discussed, focusing on hacking back
external triggers such as notifications and interruptions. The
chapter provides specific tips for managing work interruptions,
email, group chat, meetings, smartphones, and online distractions.
The information is actionable and easy to implement.
00:17:27 - Reducing Notifications,
Melina shares personal experience of using the author's tips to
reduce notifications, resulting in increased productivity. Removing
push notifications for social media and email, except for text
messages and phone calls, has made a significant difference. The
book offers insights into understanding the brain and facilitates
making behavioral shifts.
00:18:21 - Understanding Distraction and Traction,
The section emphasizes the core insight of the book: distraction is
the opposite of traction. It highlights the importance of
identifying what distractions are pulling us away from and finding
our traction. The book provides guidance on staying focused on what
truly matters.
00:19:20 - Conclusion,
Melina's top insights from the conversation. What stuck with you
while listening to the episode? What are you going to try? Come
share it with Melina on social media -- you'll find her as
@thebrainybiz everywhere and as Melina Palmer on LinkedIn.
Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.
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