Preview Mode Links will not work in preview mode

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Dec 8, 2023

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic trader on Wall Street gave him a unique perspective on the value of time, efficiency, and automation. He developed the CPR business efficiency framework to address common challenges in communication, planning, and resource allocation. 

Nick's expertise in optimizing operations led to the founding of Leverage, a consultancy that helps businesses increase productivity using modern technologies and tools. Throughout the episode, Nick emphasizes the importance of time optimization and information retrieval. He shares practical strategies, such as the Foundations program, which teaches teams how to use tools like email, Slack, and Asana effectively. By implementing Nick's insights, you can save time, reduce stress, and increase productivity in your business. Tune in to learn how to streamline your operations and make the most of your valuable resources.

In this episode, you will:

  • Increase operational efficiency and productivity to maximize your business's growth potential.
  • Learn effective time management strategies to optimize your productivity and achieve your business goals.
  • Streamline your operations and processes to eliminate bottlenecks and improve overall efficiency.
  • Optimize information retrieval and storage to access critical data quickly and make informed business decisions.
  • Find the balance between work and play to enhance your overall well-being and maintain sustainable productivity.

Show Notes:

00:00:00 - Introduction,
In this episode, Melina Palmer introduces Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick shares his background in finance and how his experience in high-frequency trading led him to develop a passion for automation and the value of time.

00:02:30 - The Journey of Leverage
Nick discusses the growth and challenges faced by Leverage, his operational efficiency consultancy. He shares how he overcame operational debt and realized that the key to success lies in saving time and maximizing efficiency.

00:05:05 - The CPR Business Efficiency Framework
Nick explains the CPR framework (Communicate, Plan, Resource) and how it can help organizations improve their efficiency. He highlights the importance of effective communication, planning, and standard operating procedures in saving time and increasing productivity.

00:07:28 - Getting Started with Efficiency
Nick advises listeners on where to start when seeking to make efficiency improvements. He suggests focusing on areas that offer the highest return on time and recommends starting with the Foundations program, which helps align teams on information management and retrieval.

00:15:56 - The Power of Shifting Perspective
Shifting your perspective and approach can lead to increased productivity and efficiency without the need for approval or new tools. By organizing your email and having a plan, you can set yourself up for success and inspire others to do the same.

00:16:55 - The Value of Time and Cutting Meetings
The book emphasizes the importance of saving and optimizing time. Not all time slots are equal, and it's crucial to identify high-value time slots. By implementing strategies like pre-reading materials and using tools like Loom, meetings can be more efficient and productive.

00:21:18 - Leveraging Loom and Asynchronous Communication
Loom, a screen recording tool, can help save time by allowing for asynchronous communication. Watching recordings at an accelerated speed and having the ability to rewatch can increase efficiency. Loom also facilitates discussions and comments, even outside of meetings.

00:23:44 - Understanding Your Bandwidth with Sprint Planning
Sprint planning involves determining your capacity for work and considering pre-commitments like meetings and maintenance tasks. By recognizing how much time is actually available for new initiatives, you can set realistic goals and increase productivity.

00:24:11 - The Impact of Optimizing Time
Optimizing time can lead to significant improvements in productivity. By reclaiming even just a few hours a week, you can effectively double the amount of time available for new initiatives. Recognizing the value of time can drive the implementation of time-saving strategies.

00:30:43 - Introduction to
Nick Sonnenberg introduces his training and consulting company,, which helps businesses train and use various tools effectively.

00:31:19 - Benefits of
Nick Sonnenberg highlights how can save businesses time and money by providing training and optimizing processes.

00:32:01 - Importance of Policies and Procedures
Nick Sonnenberg emphasizes the significance of having optimized procedures and processes in place to facilitate business growth and efficiency.

00:33:30 - Focus on Quick Retrieval of Information
Nick Sonnenberg suggests focusing on the quick retrieval of information rather than the quick transfer of information, as it saves time and improves productivity.

00:34:51 -  Conclusion,
Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. 

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Let’s connect:

Connect with Nick:

Learn and Support The Brainy Business:

Check out and get your copies of Melina’s Books

Get the Books Mentioned on (or related to) this Episode:

Top Recommended Next Episode: Work Well. Play More! with Marcey Rader (ep 323)

Already Heard That One? Try These: 

Other Important Links: