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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Apr 30, 2021

Today I am very excited to have Jon Levy and I am also very excited for our big milestone. This is the 150th episode of The Brainy Business podcast. Can you believe it? We now have well over 350,000 downloads in more than 170 countries (thank you, everyone, for tuning in and sharing with your friends!).

You are going to...


Apr 23, 2021

Today we will be talking all about familiarity bias. Sometimes on the show, I share concepts with you that are a bit foreign. Like one of my all-time favorites in hyperbolic time discounting or even something like “choice architecture” which can sound a little intimidating. Others are like the topic of today’s...


Apr 16, 2021

Today I am very excited to have Stephen M. R. Covey with us on the show today.  In case his name sounds familiar, it’s because his father Dr. Stephen Covey wrote The 7 Habits of Highly Effective People—one of the best known and most highly acclaimed business books of all time.

And his son (our guest) has done some...


Apr 9, 2021

I can hardly believe the topic of this episode! It has been such a long time in the making and I’m so honored and overjoyed to be able to share this with you. My first book, What Your Customer Wants and Can’t Tell You, is coming out and will be available in the world starting May 11, 2021 in the US and shortly...


Apr 2, 2021

Today I am so excited to have Kwame Christian back on the show. Kwame was first on the show back in July of 2020 in episode 107. There aren’t a lot of repeat guests on the show because there are so many people out there I want to talk to and share with you; I am constantly trying to find new voices to bring on. 

That...