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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jul 23, 2021

Today I am very excited to have Dr. Leidy Klotz on the show to talk about how we humans have an instinct for adding things. We want more and often don’t even think about taking things away. But why is that? Why do we have adding instincts? Why are we so averse to less, and how could we see the value in it? 

That is a...


Jul 16, 2021

Today I am very excited to have a fellow behavioral science podcaster, Dr. Nick Hobson on the show. His podcast is called, It’s All Just a Bunch of BS. He also writes for The Behaviorist and is the chief scientist at Emotive Technologies.

So, why did I say at the top of the show that this would likely show you a...


Jul 9, 2021

Today I am very excited to have Dr. Matt Johnson on the show to talk about the application of neuroscience and psychology to the business world. A professor, researcher, and writer, Matt received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013. His focus now is ultimately about bridging...


Jul 2, 2021

I know these behavioral economics analysis episodes are very popular. The ones on Starbucks and Peloton have quickly risen through the ranks to become the third and fourth most downloaded episodes ever on the show (and as we are on the precipice of our 3 year anniversary that is a pretty big feat!). There are also...


Jun 25, 2021

Today I am delighted to have Matthew Confer on the show to be share insights from (and beyond) his popular Ted Talk: Before you Decide: 3 Steps to Better Decision Making. 

This talk came out before the pandemic, and Matthew also shares with us about how he and the team at Abilitie helped clients to shift through these...