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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode

Sep 24, 2021

I know you have a lot of options for what to listen to, and I’m glad you chose The Brainy Business. Especially because (as you’ll hear about on today’s episode), due to the paradox of choice, having too many options and decisions can leave people paralyzed instead of empowered. That paralysis can make it so people...

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170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One

Sep 17, 2021

A few weeks ago, I had the honor of being a speaker at Greenbook’s IIEX Behavior Conference, an amazing event that brings people together from around the world to talk about behavior and insights and so much more. My piece of this event was doing a live podcast interview with Dr. Ingrid Nieuwenhuis for the session...

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169. The Science of Cool, with Dr. Troy Campbell

Sep 10, 2021

Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My guest is Troy Campbell, who got his Ph.D. at Duke University and has worked at/for Disney, Netflix, Nike (and much more) as well as taught at the University of Oregon. He has done so many...

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168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research

Sep 3, 2021

Today I am excited to introduce you to Dr. Michelle Niedziela, VP of Research and Innovation at HCD Research. She is also an editorial board member of the Neuromarketing Science and Business Association (or NMSBA) and part of the brains behind the upcoming NeuroU Conference which is taking place virtually this year,...

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