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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jan 25, 2019

What happens when our brains get overwhelmed? What is the impact on decision making? Today’s behavioral economics podcast is going to focus on these foundational topics. Businesses always ask people to take some sort of action (buy this, click here, download that). It’s a good idea to be careful not to overwhelm...


Jan 18, 2019

Mirror neurons are the topic of today’s behavioral economics podcast. We are really going to get into what they are, how they work and why they matter in any business. Mirror neurons are the key to empathy and our ability to learn from observing others instead of only by doing things ourselves.

Mirror neurons have...


Jan 11, 2019

This behavioral economics podcast is about the psychology behind economic booms and busts. The first big bubble on record happened almost 400 years ago and there have been countless since then…so why haven’t we learned to avoid them? Why do we keep falling into the same traps over and over again? This is where the...


Jan 4, 2019

I would like to wish you all a Happy New Year! This is the first behavioral economics podcast episode of 2019. Like so many of you, December is a time of reflection for me, and planning for the year ahead. I do like the “fresh start” that comes with a new year, new quarter, new month, new client or new project…but...