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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Jul 27, 2018

Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today’s episode about how to sell from the stage. Both are built on the same foundation. In the truth about pricing “it’s not about the cookie,” there were five components that I talked about.

I have...


Jul 20, 2018

Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth about pricing. The dirty little secret people don’t want you to know. It may seem like I’m taking awhile to get to that point, but I want to build the foundations that will create those...


Jul 13, 2018

I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and looking for new ones. Innovative approaches are all about asking questions. As a “what if” personality type, questions are my jam. I also have an awesome freebie to go along with this.

I...


Jul 6, 2018

All over the place these days – they offer you something for free, you fill out a form and get onto their list.

So What Makes a Good Lead Magnet?

So many kinds – checklist, template, white paper, video tip – I have my ebook, The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them), which I do...


Jul 6, 2018

What are the Top 5 wording mistakes?

This was a highly requested topic when I did a survey on The Brainy Business Facebook page. There is great discussion there, and I share different content including a lot of Live video tips and you can connect directly with me and others who love The Brainy Business!

I’ve broken...