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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Dec 31, 2021

Today I am beyond delighted to introduce you to my friend Dan Gingiss to talk about how to create remarkable experiences that your customers can’t wait to share. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. 

His 20-year...

Dec 24, 2021

So much happened in 2021 at The Brainy Business and in the Palmer household, it has been fun to reflect on it for this episode. Here are a few highlights: 

  • In January, I started teaching a new class at Texas A&M University through the certificate in Applied Behavioral Economics via the Human Behavior Lab.  
  • In March,...

Dec 17, 2021

Today rounds out this miniseries of companies providing testing opportunities for businesses with a conversation about fast-choice and implicit testing with CloudArmy’s Dr. Keith Ewart. 

During our conversation today, Keith starts by telling us all about testing and project work he did during his 24 years at Proctor...

Dec 10, 2021

How often does your business run tests? 

Testing is so important. You don’t need to do fancy stuff every time and there are so many types of testing. If you don’t take the time to test, you can’t know what is working and there is a good chance you are wasting time on stuff that isn’t going to help you reach your...

Dec 3, 2021

You are familiar with likely learned about them in elementary school. But do you know how important they are in your business? 

Well, it turns out that metaphors are way more important in understanding the mind of your consumer than you could have possibly imagined. There are two associates from the firm...