Sep 16, 2022
In today's conversation, I am
joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends
over the last couple of years and I've been honored to have been a
guest on his podcast before, but this is the first time he is
joining me here on The
So, you may be wondering…why
now? As you'll hear me share in our conversation, one main reason
is that Phill has been EVERYWHERE on my social media recently. He
is doing some amazing, relatable, applicable work. I love how he is
showcasing the simple tests he is conducting to really practice
what he preaches in the incorporation of behavioral economics into
a business application. In today’s episode, he explains some of his
top tips and insights – in a way you can absolutely go through and
try yourself. Listen in and then get out there and create your own
test to get started! (And share it with us using the social links
below.) Small changes can make a big impact.
- [00:40] In today's
conversation, I am joined by Phill Agnew, host of the
- [01:15] Phill is doing some
amazing work. I love how he is showcasing the simple tests he is
doing and really practicing what he preaches in incorporating
behavioral economics into business applications.
- [03:23] Phill shares about
himself, his background, and what he does in the world of
- [04:34] In 2019 he launched
podcast. He launched the podcast to
learn more, interview experts, and pick their brains to learn even
more. He has been growing the show for the last three years. It is
really important to him that everything on the show is
- [06:15] Small changes can make
a big difference.
- [07:27] Phil shares about his
tests on TikTok using the curiosity gap.
- [09:25] He found that his
curiosity gap-inspired videos made people far more likely to watch
the full video and become a follower of his
- [11:38] Before launching
The Brainy Business
podcast Melina went live on
Facebook for 30 days to increase excitement.
- [13:34] VIDEO TIP: Pack in as
much curiosity as you can in the first 10
- [14:49] He spends a lot of time
advertising and testing things out on Reddit.
- [16:27] Phill shares about
testing social proof. Social proof is the idea that we follow the
actions of others.
- [17:32] 75% of the time people
will give the answer they know is wrong to go with the group.
Showcasing an action that other people are doing can be really
- [19:08] Applying these small
nudges to the way you communicate can make your communications more
- [20:14] When testing, your
variant and control should be very similar. The only thing that is
different is the thing you are trying to test. He uses Google
surveys a lot.
- [21:17] Fresh start effects can
be really powerful. Phill shares about his tests using the fresh
- [23:56] Classic commitment
devices can definitely have an effect as well.
- [25:38] Phill shares another
Google survey he did about podcast cover art and what he learned
from the test.
- [28:01] Check out Phill’s
- [28:41] Melina shares her
- [31:32] As you move forward
with the insights from the episode, it is time to overcome your own
time discount tendencies and optimism bias. Take a moment now to do
something to start applying what you learned in the show today. Now
is the time to do one thing.
Thanks for listening. Don’t
forget to subscribe on
Android. If you like
what you heard, please leave a
review on iTunes
and share what you liked about the
I hope you love
everything recommended via The Brainy Business! Everything was
independently reviewed and selected by me, Melina Palmer. So you
know, as an Amazon Associate I earn from qualifying purchases. That
means if you decide to shop from the links on this page (via Amazon
or others), The Brainy Business may collect a share of sales or
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