Dec 15, 2023
In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in business. Priscilla emphasizes the mindset shift required for successful collaborations. She highlights the importance of embracing different perspectives, being prepared for unexpected situations, and thinking on your feet. Priscilla also discusses the value of connections and networking, sharing her own collaboration with host Melina Palmer at an event. They demonstrate that collaboration can exist even among competitors, bringing unique perspectives and ideas to the table.
Priscilla's book, Collaboration is the New Competition, provides practical guidance on fostering collaboration within organizations. By shifting from competition to collaboration, businesses can thrive in today's interconnected world. Key takeaways include understanding people's behavior in marketing, the value of collaboration in business success, the power of networking, and the need for differentiation. This engaging and thought-provoking conversation highlights collaboration as a key driver of innovation, growth, and success in business.
In this episode:
Enhance collaboration and foster partnerships for increased business success.
Unlock the power of mindset to drive effective collaboration.
Build valuable connections through strategic networking.
Shift from scarcity to abundance mindset for greater collaboration opportunities.
Harness the power of differentiation to drive successful collaborations.
00:00:00 - Introduction,
Introduction to the episode and guest, Priscilla McKinney, who is
the author of Collaboration is the New Competition.
00:02:06 - Background and Expertise
Priscilla shares her background as the CEO of Little Bird Marketing
and her experience in anthropology. She emphasizes the importance
of understanding people and culture in marketing.
00:05:01 - Personal Experiences and Cultural Anthropology
Priscilla discusses how her personal experiences as a missionary's
child and living in different countries shaped her understanding of
collaboration, culture, and the importance of getting along.
00:07:39 - Collaboration and Marketing
Priscilla explains the connection between collaboration, marketing,
behavioral science, and cultural anthropology. She highlights the
role of collaboration in building strong relationships and
achieving success in business.
00:09:52 - Origin of Collaboration
The discussion revolves around Melina's collaboration with Maru
Group and Protobrand, where Will Leach connected her as the MC.
They emphasize the value of collaboration and how it can overcome
competition.
00:16:09 - The Value of Collaboration
Priscilla discusses the value of collaboration and how her early
experiences in the credit union industry taught her the importance
of cooperation and sharing ideas. She emphasizes the abundance
mindset and the willingness of credit unions to help each other
thrive.
00:17:30 - The Power of Networking
Priscilla and Melina highlight their shared experiences in the
banking and credit union industry. They highlight the importance of
surrounding yourself with like-minded people who are willing to
collaborate and share knowledge. Priscilla emphasizes the
cooperative nature of the market research industry.
00:18:57 - Opening Minds to Collaboration
Priscilla encourages readers to open their minds to collaboration
and challenges them to rethink their previous experiences with it.
She suggests that what people may have considered collaboration in
the past may not have been true collaboration. She invites readers
to give it another try.
00:20:21 - Collaboration Gone Wrong
Priscilla discusses the common pitfalls of collaboration, using the
example of a group project in which one student ends up doing all
the work while others take credit. She emphasizes the need for
equity, transparency, and a desire to win for true collaboration to
occur.
00:24:24 - The Framework for Collaboration
Priscilla outlines the three essential elements for successful
collaboration: having something to lose and gain, being transparent
and open, and having a desire to win for the benefit of all
involved.
00:30:49 - Moving from Scarcity to Abundance Mindset
Priscilla discusses the importance of shifting from a scarcity
mindset to an abundance mindset. Instead of always trying to get
their way, she encourages a mindset of helping others and believing
that everyone can achieve their goals.
00:31:26 - Itchy Backs - Cultivating a Helping Mindset
Priscilla explains the concept of "itchy backs," where you focus on
meeting the needs of others. By being aware of what others need and
offering help, you can build strong relationships and collaboration
opportunities.
00:34:31 - The Rule of 15 - Inspiring Collaboration
Priscilla introduces the Rule of 15, which emphasizes the
importance of creating content that inspires collaboration.
Building relationships takes time, and it's essential to pay it
forward and show genuine interest in others before expecting
collaboration opportunities.
00:35:53 - LinkedIn Cocktail Party - Shifting Mindset
Priscilla suggests thinking of LinkedIn as an online cocktail party
rather than just a social media platform. She highlights the
importance of showing up correctly, curating a great guest list,
and being a good conversationalist to build meaningful
connections.
00:38:59 - Avoiding Pitch Slapping - Building Relationships
Priscilla discusses the negative impact of pitch-slapping, where
people immediately try to sell or pitch their services without
building a relationship first. She encourages being mindful of
etiquette and building relationships before asking for
anything.
00:44:49 - Collaboration and Feedback on the Book
Priscilla discusses her book and invites Melina to read it and
provide feedback for the second edition. They encourage listeners
to connect with Priscilla on LinkedIn and check out her website to
get a copy of the book and share it with others.
00:45:17 - Continued Collaboration and Friendship
Melina expresses her enjoyment of talking with Priscilla and their
ongoing collaboration. Priscilla is referred to as a friend of the
podcast forever, and Melina offers her support for any future
collaborations.
00:45:47 - Supporting the Podcast
Priscilla encourages listeners to give an amazing rating to the
Brainy Business podcast as a way to support Melina and help more
people find the show. She emphasizes the importance of leading with
giving and suggests this as a good deed for the day.
00:46:19 - Treating LinkedIn Like a Cocktail Party
Melina recalls Priscilla's session at the IIEX Europe Conference
where she talked about treating LinkedIn like a cocktail party. She
mentions the relatability and engagement of the session and
expresses her excitement about discussing it in Priscilla's
book.
00:47:11 - Conclusion,
Melina's top insights from the conversation. What stuck with you
while listening to the episode? What are you going to try? Come
share it with Melina on social media -- you'll find her as
@thebrainybiz everywhere and as Melina Palmer on LinkedIn.
Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.
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