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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Oct 30, 2020

Today I am so excited to introduce you to Tim Ash, his new book Unleash Your Primal Brain is currently available on presale, to officially launch in April 2021, but everyone listening now can order it direct from Tim using the links in the show notes and you’ll get an autographed copy, which is pretty darn cool! 


Oct 23, 2020

Today is all about the four main feel-good chemicals in the brain and understanding how they work. We will also talk about what drives them so you can boost them for yourself and use them in your business.

You may have noticed that I introduced this as a “DOSE” of brain chemicals, which is more than an off-handed...


Oct 16, 2020

In today’s episode, I’m excited to introduce you to Nate Andorsky, CEO of Creative Science and author of Decoding the Why. Nate’s book is all about how to apply behavioral economics into consumer-facing software products and websites. It’s about experience, behavior, flow, and shares a bit about the process he...


Oct 9, 2020

In today’s episode, I’m so honored to introduce you to four of the founding members of the newly formed GAABS, the Global Association of Applied Behavioral Scientists, which officially launched in September of 2020. I’m joined by Torben Emmerling of Affective Advisory, Nuala Walsh of Mindequity, Madeline Quinlan...


Oct 2, 2020

Today, we are talking about precommitment and how it can be used in life and business. As far as concepts go, I’m guessing this is one of those you’ve heard of and think you know everything about, so I’m going to challenge that belief and hopefully teach you some new insights and ways to use precommitment on...