Sep 18, 2020
Today I am so excited to talk
about a fantastic club that started a few months ago on LinkedIn.
You’ll learn about the serendipitous nature of how this group was
founded during my conversation with one of the catalysts of
creating it, Louise Ward. The group is called the Behavioural
Science Club, and (while it has had limits on how many people can
be included in the past)...at the moment they are letting anyone
with an interest in the online virtual book club of awesomeness
That Being Said...when you do sign up to join through LinkedIn,
please do mention you heard about it from The Brainy Business so we
can connect and Louise knows how you got there.
As you will learn, Louise has
one on one conversations with every new member (there are close to
2000 now) and this is a group about interaction and engagement. If
you just want a notch in your LinkedIn groups belt, this isn’t the
club for you.
If you want to
- connect with others from around the world who
love behavioral science
some amazing people
Then this group is for you and
you should definitely join! Louise will personally approve you and let
Louise was so fun to chat with,
and as you will learn, she is very new to behavioral science and
behavioral economics. She is someone who was passionate and took
the initiative to do
something, which has
put her on the radar of some pretty amazing people who she secured
to come into the book club to discuss their books with us. (Rory
Sutherland! Cass Sunstein! So many more!!!)
- [00:45] Today I am so excited to talk about a
fantastic club that started a few months ago on
- [03:11] She is very new to behavioral science
and behavioral economics, but was passionate and took the
initiative to do something in a way that has put her on the radar
of some pretty amazing people.
- [03:59] Melina and Louise met during
- [05:06] Her interest in advertising came from
her father. She grew up in an advertising house.
- [07:31] She has always been interested in
- [09:59] She and Prakash Sharma created the
Behavioural Science Club on LinkedIn.
- [12:43] It all started with a love of lists and
a simple LinkedIn post...
- [13:54] Then it evolved farther into a LinkedIn
group and Louise ended up being a co-manager.
- [16:33] So many authors have agreed to come
into the group and do a question and answer session for the
- [16:45] They didn’t anticipate there would be
so much interest and so much kindness from
- [19:07] They wanted the group to be a personal
experience so membership was capped for a while.
- [20:46] The group is a mix of people that have
an interest in behavioral science and people that work in the
- [22:07] The diversity of the group is very
appealing. Even though they are reading books they are not
exclusive to only behavioral scientists.
- [24:57] The very core is that we are all just
interested in how people are behaving.
- [25:25] Melina and Louise both highly recommend
the Nudgestock videos.
- [27:31] Most of the group growth has been
attributed to word of mouth.
- [29:59] It is really beneficial to invest in a
few things rather than doing many things. Showing up and having
meaningful conversations is more valuable for the entire
- [31:09] Louise hopes that the pandemic’s silver
lining is that people had time to step back and reflect on what is
important to them.
- [33:10] The group has been empowering to many
people and has given others the chance to make connections and
interact with people they didn’t know prior.
- [35:44] The group is very active and so many
people have so many great things to share.
- [38:41] When the group started on the first
Saturday of the month they had book chat. The third Saturday was
the author Q&A. Occasionally they have to alter the times to
fit the author’s schedule.
- [40:31] Now they have upgraded to meeting every
Saturday. The other weeks include authors of newly published books
in behavioral science.
- [43:01] The easiest way to find the group is to
go on LinkedIn and type in Behavioural Science Club. (or just click that link!)
- [44:39] There are many discussions in the world
right now about when it is behavioral economics vs. behavioral
- [47:27] Reflecting on my career, I (Melina) can
see a lot of things I was doing years ago and understand now why
they worked (from a behavioral economics lens) even though I didn’t
have the perfect term at the time.
- [49:04] During this time in the pandemic, I
have been really focusing on showing up in the right places instead
of trying to be everywhere on a cursory level. I want to be able to
really engage with others and learn from them, have great
conversation, and make a difference. This group is a space to do
- [50:01] No matter what your background or
knowledge level you should come be part of this group if it
interests you. I look forward to interacting with you
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