May 30, 2023
Creating brain-friendly experiences involves understanding how human psychology and behavioral principles can be integrated into the design of products and services. By recognizing and leveraging these concepts, brands can establish a stronger emotional connection with their customers and create experiences that resonate long after the interaction has ended. In the podcast, Melina Palmer advocates for infusing behavioral economics concepts into business practices and learning from Disney's approach. She encourages brands to delve into the "why" behind their existence and explore principles like framing, nudges, and nostalgia to foster lasting relationships with customers. The goal is to deliver unforgettable experiences that keep customers coming back for more, just as Disney has managed to do, time and again.
Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.
Let’s connect:
Learn and Support The Brainy Business:
Check out and get your copies of Melina’s Books.
Get the Books Mentioned on (or related to) this Episode:
Top Recommended Next Episode: Why We Like The Things We Like, with Prince Ghuman (ep 172)
Already Heard That One? Try These:
Other Important Links: