Jan 15, 2021
In today’s episode, I am so
excited to introduce you to Aline Holzwarth. Talk about an amazing
person doing fantastic and exciting things! Aline is both a
principal at the Center for Advanced Hindsight, where she works
directly with Dan Ariely and the whole awesome team there. She is
ALSO the head of behavioral science at Pattern Health.
Today you will get to learn
about both of her roles, a little of what it’s like to work with
Dan, and about so many great things that she is doing to apply
behavioral science in business.
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- [00:08] I’m excited to
introduce you to Aline Holzwarth, principal at the Center for
Advanced Hindsight and head of behavioral science at Pattern
- [03:05] Aline shares about all
the exciting things she is doing and how she got into behavioral
science. She enjoys being exposed to new and different business
applications and she was drawn in by the real-world
- [05:32] She loves both of her
roles so much that she just can’t give either of them
- [07:21] She shares about some
of her favorite projects she has worked on.
- [10:23] At the Center for
Advanced Hindsight many of their projects come from Dan and some
are chosen by the team.
- [12:48] The more you are
exposed to, the more connections you are going to
- [13:28] Pattern Health is a
digital health platform that works with researchers and clinicians
to help them do their research and translate that research into
clinical use cases.
- [15:03] Aline’s job is to bake
behavioral science into the Pattern Health platform to make
behaviors that are not fun at all a little easier to
- [17:24] There is going to be
attrition no matter how good your app is, but ideally they try to
- [20:21] Creating a Care Circle
to offer constant support has been very impactful especially in
- [23:31] They share ways to put
people together for more successful support.
- [24:10] There is a lot of
benefit in support groups, but getting people to find one and show
up is very difficult.
- [26:44] You can nudge people in
the direction that will be most helpful to them but also allow them
to have the freedom of choice.
- [28:15] Virgil is their mascot
and virtual pet at Pattern Health. Virgil is one way to track daily
progress. People get very attached to Virgil.
- [30:48] Melina shares about the
app, Forest, that holds you accountable.
- [31:41] Virgil is based on the
ideas of rewards substitution. They are substituting the long term
reward for a short term reward. The long term things usually don’t
- [34:09] Behavioral
interventions like Virgil help you overcome tiny hurdles until it
becomes habitual. We often have to combine behavior interventions
to make each one more effective.
- [36:01] Aline shares what the
future holds for her. She is really interested in getting more into
the idea of personality matching.
- [37:23] One area she is really
excited to start developing is personalizing to peoples’
- [40:01] They are using the Big
5 personality model.
- [42:10] In behavioral economics
we are looking at things that all people do on a more general
scale. Using personality, we may be able to drill down and know
which behavioral interventions work best based on personality
- [43:19] Aline is doing an
interview series for Pattern Health looking at innovators, health,
- [43:54] Melina’s closing
Thanks for listening. Don’t
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what you heard, please leave a
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